Chief Marketer Staff

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  Data & Analytics

  How to Build Healthy, Profitable Relationships with Your Customers

  Building healthy relationships with your customers is hard work. Take a look at these three things you can do right now to make your customers happy.

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  Agencies

  What You Need: RFP Marketing Tech Checklist

  By asking clear questions about feature sets in your RFP, your technology salesperson will be able to get you clear answers faster.

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  Mobile

  Smartphones Drive More Mobile Commerce Spending Than Tablets

  Mobile commerce spending is WAY up. Comscore gives us the details.

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  Social

  Facebook Gives Brands More Freedom When Running Promotions

  Facebook has changed its tune regarding how businesses can run promotions on its social network.

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  Can Marketers Nurture Leads by Retargeting Online Ads?

  Online ads in the future may be able to take into account everything a marketer knows about someone to deliver nurturing ads.

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  Agencies

  Using Mirrors, Social Scientists Outmaneuver Processed-food Giants on their own Turf

  Shoppers in an El Paso supermarket are being nudged to the produce aisle by a look at themselves in a mirror placed at the front of their shopping carts.

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  Agencies

  CVS Shortens Receipts, Adds Savings to Loyalty Cards

  CVS said customers will start receiving normal-sized receipts but get to keep all the savings, which will now be sent digitally to their loyalty cards.

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  CMO Optimism At Four-Year High, But Proving Marketing’s Value Remains Elusive

  New results from The CMO Survey offer encouraging predictions about the future of markets and document ongoing challenges to marketing excellence and leadership.

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  Agencies

  3 Types of Experiential Consumers and How To Woo Them

  There are three types of experiential consumers and you can win them over by using their strengths to your marketing advantage. Here’s how you can woo them.

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  Social

  Nerdist’s New Media Empire

  Entrepreneur profiles comedian Chris Hardwick and entertainment executive Peter Levin and looks at how they’re leveling Nerdist content across multiplatforms.