Chief Marketer Staff
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CMO Optimism At Four-Year High, But Proving Marketing’s Value Remains Elusive
New results from The CMO Survey offer encouraging predictions about the future of markets and document ongoing challenges to marketing excellence and leadership.
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Agencies
3 Types of Experiential Consumers and How To Woo Them
There are three types of experiential consumers and you can win them over by using their strengths to your marketing advantage. Here’s how you can woo them.
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Social
Nerdist’s New Media Empire
Entrepreneur profiles comedian Chris Hardwick and entertainment executive Peter Levin and looks at how they’re leveling Nerdist content across multiplatforms.
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Social
Monday and Friday Best Days for Facebook Engagement
The majority of Facebook posts are made on Thursday and Friday, but Monday is one of the best days for engagement.
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Agencies
Special Report – Mobile Event Tech
Event Marketer’s latest tech special report focuses on mobiles devices marketers can use to enhance their next special event.
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Agencies
How Do You Buy Marketing Tech?
How users approach the marketing technology buying process varies greatly, depending on their level of tech savviness.
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Social
Facebook’s EdgeRank Algorithm Is Dead: What This Means for Marketers and Brands
Facebook’s News Feed algorithm, EdgeRank, used to be about three factors: affinity, weight and decay.
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Solve Your Business Problems Before Redesigning Your Website
There are plenty of reasons to redesign your website, and many of them are probably silly.
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Agencies
Determining the Value of Social Data and Share of Voice
CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions.
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Marketing Automation Simplified
It’s the small guide to big ideas to improve your marketing automation expertise. More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most […]
