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Chief Marketer Staff

  • News Briefs

    TROPICANA: a division of PepsiCo, has partnered with Cool Earth, an international trust dedicated to protecting the rainforest in a cause marketing campaign.

  • How to Evolve Like Barbie

    A lot has changed since Barbie was introduced 50 years ago. To celebrate five decades and a billion units sold, Mattel is rolling out a commemorative doll and conducting an “All Things Barbie” promotional campaign to perk up sagging sales

  • Social Media’s Only Rule: Don’t be Boring

    There’s a growing conversation about the “rules of social media” and the consequences marketers face should they violate them. But there’s only real rule of social media: don’t be boring

  • Is AIG a Tipping Point in this Recession?

    The public outcry over AIG bonuses could be a tipping point in the current economic story. Executive bonuses have been a silent problem inside numerous corporations for years. Shareholders have sought input, but their voices have generally gone unheard

  • Elisa Steele Named CMO of Yahoo

    Elisa Steele has joined Yahoo Inc. as chief marketing officer, effective March 23.

  • Agencies

    Casual Male Filings Reveal Catalog Circ Changes

    Casual Male, which has announced cutbacks in its catalog circulation as it focuses on current customers, had already trimmed its press run from 2007’s levels. More, along with The Snarker’s Take, follows.

  • Consumers And Advertisers Outstrip Media Firms In Digital Savvy

    Media companies are lagging consumers

  • What U.S. Mailers Need to Know about Canadian Privacy

    The U.S. and Canada share many things in common, but they do differ in their privacy regulations. What are the key privacy rules that impact U.S. firms that want to market into Canada?

  • Listline e-Newsletter 3/23

    Estee Marketing Group is now managing this file of 36,313 direct mail-sold buyers of automobile racing licensed products, including
    clothing, artwork, books, videos and diecast models.

  • Agencies

    Select Comfort Records Loss In 2008

    Select Comfort Corp. recorded $608.5 million in sales during 2008, a drop from the $799.2 million it generated in 2007. The company took a net loss of $70.2 million during the most recent year, compared with $27.6 million in 2007. More, along with The Marketer’s Take, follows.