Chief Marketer Staff

• Agencies

  Walmart Celebrates the Decade of SpongeBob

  The in-store sale will be integrated with Walmart’s TV, print and online advertising for the month, as well as in-store signage and a presence in the Walmart circular and on the main Web site.

• Agencies

  Five Ways to Make Retail Partnerships Work

  In any economic climate, partnerships can be a good addition to a brand’s marketing mix. They provide increased reach, stretching of marketing budgets and positive brand associations. Just as important as choosing the right partner is ensuring that your partnerships are relevant in retail environments.

• Agencies

  Beauty Category Struggles, Some Bright Spots

  The beauty industry has suffered along with the rest trying to pitch products to weary consumers in a trouble economy.

• News Brief

  MARS ADVERTISING: a shopper marketing advertising agency, has promoted Sue Golden to senior vice president and general manager

• Kurtis M. Ruf Named Bob Stone DMer Of The Year

  Kurtis M. Ruf has been awarded the 2009 Bob Stone Direct Marketer of the Year Award by the Kansas City Direct Marketing Association. Ruf

• Email

  Andrew Bast Joins Purple@Epsilon As Senior VP And General Manager

  Andrew Bast has joined Purple@Epsilon, a multi-channel marketing agency, as senior VP and general manager.

• Chinese Data Firm’s Fortunes Boosted By Telecoms

  Jingwei International Ltd., a Chinese data mining and software services firm, generated $27.9 million in sales during 2008, up from $24.4 million in 2007. More, with The Internationalist’s Take, follows.

• Agencies

  PMG Reiterates Pleas for Healthcare Relief, Delivery Cut

  Postmaster General Wednesday repeated his request to Congress for relief from its more-than $5.8 billion annual healthcare payment obligations and for a change in the law that would allow it to cut mail delivery days, if necessary

• Listline e-Newsletter 3/25

  SMD Media Services has taken over management of this file, which names 690,725 families who responded to a direct response TV ad

• Agencies

  Miller Loyalty Program Grows to 150,000, Baseball Rewards Added

  With about a year under its belt with a new loyalty program, Miller High Life is launching a fresh volley of promotions and has added a new reward category to its loyalty program: baseball-themed merchandise.