Chief Marketer Staff, Author at Chief Marketer

Thinking Out Loud: Return to Gender

WHEN IT COMES TO SPEAKING TO WOMEN, WHO DOES A BETTER JOB? OTHER WOMEN? MEN? OR A COMBINATION OF THE TWO? IN THIS ISSUE, CHIEF MARKETER BEGINS THE FIRST

Agencies

Belly Up to Barcodes

Beginning in May, the U.S. Postal Service will start to accept mail pieces bearing the Intelligent Mail Barcode (IMB), the much-talked-about system that’s

Agencies

No Proof of ROI

Each issue, Chief Marketer will share one marketer’s story about what frustrates him about marketing technology. First up is Orvis’ Brad Wolansky. Brad

Full Court Press

Know the Business Objectives Make sure there is sound understanding of a company’s business objectives. Since sponsorship is a big part of the marketing

Use Video to Boost Search Results

Video search results are 53 times more likely to appear at the front of a Google search than text pages, according to Forrester Research analyst Nate Elliott. Google “blends” all kinds of content, including news stories

Digital

Web: Did You Know…Boomers are Invading Facebook?

Women over 55 are the fastest growing U.S. demographic on Facebook and now number 1.5 million among the social network’s 180 million registered users

Digital

Online in Troubled Times

Under pressure to make every marketing dollar count in this recession, marketers are gravitating to channels that offer measurability, accountability

Agencies

Let’s Make a Deal: Consumers Want to Play Online

Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler

Email

Avoid E-Mail List Poisoning

Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning

Digital

Mobile A Sweet Deal for Axe

Chocoholics Know their Craving can Hit Anytime, anywhere, at home or away. That’s why Axe made sure to launch its choco-themed Dark Temptation body spray