Chief Marketer Staff

• Agencies

  Retail: Did You Know…Coupon Redemption Channels Have Changed?

  Tip 1 Clorox Disinfecting Wipes were part of a Macy’s window display in March. A backdrop of spring colors was recreated to match the colors of the wipes’ new packaging

• Agencies

  Citibank Engages With Card Contest

  As customers continue to pull back on spending, marketers are working to keep the conversation going so that when spending does bounce back, the relationship will be intact

• X MARKS THE SPOT

  7-Eleven has partnered with X-Men Origins: Wolverine for a month-long promotion that will include life-size standees of Wolverine, Sabretooth and Gambit

• Agencies

  Minding the App Store: Downloads on the Rise

  Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching the mobile Web to browse or search are iPhone users

• Tip Sheet/Incentives April/May 2009

  Helpful HintsPREMIUMS Why Premiums Work at Retail Premiums and incentives are a sure-fire way to gain attention at retail via online promos, in-pack,

• Agencies

  Align Your Prize With Your Audience

  The more a giveaway item aligns with the target demographic’s interests and the more directly it ties to the consumption of the brand

• Agencies

  Incentives: Did You Know…Premiums Deliver Better ROI?

  12% of companies planned to establish an employee incentive program this year, according to Promo’s P&I Survey

• Before You Drop That Price…

  A Yankelovich consumer survey reveals that marketers thinking about lowering prices may be damned if they do and almost as damned if they don’t. The poll

• The Chieftains

  QUESTION: DO YOU MEASURE THE RETURN ON INVESTMENT FROM SOCIAL MEDIA AS STRINGENTLY AS YOU DO CAMPAIGNS IN OTHER CHANNELS? OR IS SPEAKING TO CUSTOMERS

• Agencies

  Gamestop Sweeps Shows How to Succeed in Chinatown

  Videogame retailer GameStop recently launched a sweepstakes promotion around the newest edition of the RockStar Games computer shoot-’em-up, “Grand Theft Auto: Chinatown Wars,” that includes both instant-win and live elements