Chief Marketer Staff

• News Briefs

  CHURCHILL DOWNS: is running the “Bring the Derby Home” sweepstakes, offering a Kentucky Derby party for 20 guests

• Email

  EmailAppenders Gone? New Firm Surfaces

  It seems EmailAppenders has disappeared.

  And at the same time, a previously unknown company has emerged pitching at least one marketer on e-mail lists

• Email

  Stupid Research Watch: Spam Has a Carbon Footprint? Pshaw!!

  In what has to be the most laughable e-mail-related studies in history, Internet security firm McAfee last week published a report claiming that spam is a major contributor to greenhouse gasses

• Email

  Revamped eDialog Platform Enables A/B Split Tests

  E-mail service provider eDialog announced a major overhaul of its campaign management technology, including a new feature that allows marketers to A/B split test small portions of their files and roll out the winner

• Email

  E-mail Resilient in Down Economy: Forrester

  The economic downturn looks to have had little effect on people

• The List Industry Ain’t Dead Yet

  The direct marketing industry is not immune from market forces. Times are tough. But don’t get ready to give DM and the list business a postmortem just yet

• Listline e-Newsletter 4/21

  Specialists Marketing Service s is now managing these newsletters which
  respectively name 151,951 and 145,291 direct mail-sold subscribers.

• Agencies

  Scholastic Wants Kids to Think Big about Their Communities

  Publisher Scholastic Media is marking National Volunteer Week this month by launching a new contest linked to its ongoing Clifford the Big Red Dog “Be Big!” promotion

• Agencies

  Kellogg Settles with FTC over Health Claims on Cereal

  Kellogg Co. has reached a settlement with the Federal Trade Commission over charges that some of its advertising claims for Frosted Mini-Wheats were false

• Word-of-Mouth, a Key Component of the Marketing Mix

  So how do you find out where to get the best chicken vesuvio in town? It’s likely you’d ask a friend or colleague who knows the local restaurant scene and go try the dish?