Chief Marketer Staff

• Draftfcb Mitigates Interpublic’s First-Quarter Losses

  The Interpublic Group of Companies generated $1.33 billion in revenue during first-quarter 2009, down from $1.49 billion in first-quarter 2008. But the company’s Draftfcb unit bucked the downward trend.

• Online Video Growth Slowing in 2009: Magna

  As a result of the economic downturn, online video won’t grow as fast as previously forecast, according to a recent report from Magna

• List Prices Drop Across The Board: Worldata

  Mailing list prices dropped during spring 2009 across nearly all categories, with permission-based consumer e-mail lists showing the biggest year-over-year price and percentage decline, according to the most recent List Price Index from Worldata

• Opinion

   

• chieftains

   

• Agencies

  Mail Stream: April 29

  The Home Marketplace

• Agencies

  Marcal Repositions its Brand in $30 Million Campaign

  Marcal, the oldest recycled paper maker in the country, emerged from bankruptcy last year and began the journey to reinvigorate its brand

• Email

  Stupid Test Time: Magilla Pops a Quiz!

  I came up with a little pop quiz.

  It

• Email

  Canada Bill has Key Differences from Can Spam

  An anti-spam bill has been introduced in the Canadian House of Commons that may have big ramifications for U.S. marketers

• Email

  New Appending Firm Surfaces

  Another e-mail appending firm has surfaced with troubling contact information on its Web site