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Chief Marketer Staff

  • Webinar Tech Trends

    In this Chief Marketer Tech Round-Up, learn how you can leverage social media tools to boost webinar registrations and attendance—and keep the connection going during and after the event. Discover: How to create more effective registration pages Ideas to amplify social sharing Ways to engage participants during events And more! Sponsored by:  

  • 37 Marketing Tools to Help You Spy on Your Competitors

    Marketers who spy on their competitors will learn a lot from their endeavors — good ideas and tactics to borrow, hard data to fuel improvements and areas to match the competition, among other things. These 37 tools can help them in their covert operations.

  • Mobile

    Instagram Promises In-Feed Ads in the ‘Next Couple Months’

    Brands that have been champing at the bit for the opportunity to run ads on Instagram only have to wait a couple more months, according to the company. As part of the announcement, Instagram reiterated a promise to its users.

  • Social

    4 Tips for Effective Native Advertising Using LinkedIn Sponsored Updates

    LinkedIn’s Sponsored Updates give advertisers the chance to promote their content on the social network. There are four key insights to remember when trying to maximize the opportunity.

  • Email

    8 Tried-and-True Email Marketing Strategies Marketers Should Know

    When it comes to email subject lines, marketers should avoid the “dead zone” of 60-70 characters. This is just one of the email marketing strategies backed by hard numbers and studies in this list, which will help marketers ensure that their messages stand out in crowded inboxes.

  • Mobile

    Pinterest Ads Are Unleashed Into the Wild

    Pinterest has begun testing promoted pins from a select group of businesses in search results and category feeds on the Web and in its mobile apps. These pins will be labeled as promoted and will display a link to a page where users can learn more about promoted content on Pinterest.

  • Social

    Facebook Unveils Objective-Based Ad Buying and Reporting

    Facebook is continuing its efforts to simplify its ad buying and reporting tools with the introduction of objective-based advertising. Brands now start their advertising journey by answering a simple question: “What’s your advertising objective?”

  • Social

    What You Should Really Measure in B2B Social

    B2B social marketing is measurable. It does deliver results—if you know what to look for and where.

  • 2013 Top Shops

    New for 2013, Chief Marketer and PROMO’s Top Shops listing gives marketers the inside scoop on the top 100 promotional marketing agencies. Learn each shop’s top skills, recent campaigns, contact information, what’s hot, who’s on the move and other insights that make each agency unique. Sponsored by:    

  • Social

    Marketing Plan Template: Exactly What to Include

    You need a marketing plan that identifies everything from: 1) who your target customers are, to 2) how you will reach them, to 3) how you will retain your customers so they repeatedly buy from you. Here’s a look at the 15 key sections you need to include in your marketing plan.