Author

Chief Marketer Staff

  • GO AHEAD They’re Listening

    If a tree falls in a forest and there is no speech recognition software around, does the impact of the tree on the ground make a sound?The question is

  • Right Out of the Banner

    For the Mother’s Day selling season, 1-800-Flowers and Godiva Chocolatier launched Internet ads that allow consumers to order a limited number of products

  • PROMOTIONS: Paint It Yellow and Call It Cheese

    We finally finished digging through all the paraphernalia we brought back from the London DM Fair and came up with this neat item from Outside the Box

  • SIMPLY Irresistible

    1. Send ‘Em One White Sock Too often, “we want you back” appeals are boring.But they don’t have to be. Take a look at what the marketing managers at Ansett

  • EDUCATION: Mercy Offers DM Specialty

    Know someone who aspires to a DM career? If so, show them this: Mercy College, Dobbs Ferry, NY, is offering a direct marketing specialty, culminating

  • The New PMG

    One thing’s for sure: The new postmaster general has a sense of humor.”I originally thought this was an early rate implementation gala,” quipped William

  • Tobacco Ad Ban Proposed

    The proposal for a ban on tobacco advertising across Europe gets little support from most marketers. Few would go so far as to suggest it is actually

  • Hall of Fame

    Quick-name those people and/or companies you feel had the most influence on the catalog industry over the last few decades. Even harder, name those who