Chief Marketer Staff
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America’s Business
For as long as any of us can remember, direct mail has been under attack for what many see as violations of privacy. We’ve become notorious for what the
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National Semiconductor Launches Online Services
Surprising though it may seem, it took until just last month for one of the world’s leading technology companies to jump on the electronic ordering and
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Campaign Targets Indulgent Dog Owners
Heinz Pet Products, St. Louis, will send out samples of Pup-Peroni later this month. While Heinz has been making the dog treats for 10 years, the campaign
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Right Out of the Banner
For the Mother’s Day selling season, 1-800-Flowers and Godiva Chocolatier launched Internet ads that allow consumers to order a limited number of products
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Universal Solution
In one year, online sales for AnotherUniverse.com have grown from 3% to 25% of the catalog’s total business.Steve Milo, president of the Baltimore-based
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PROMOTIONS: Paint It Yellow and Call It Cheese
We finally finished digging through all the paraphernalia we brought back from the London DM Fair and came up with this neat item from Outside the Box
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GO AHEAD They’re Listening
If a tree falls in a forest and there is no speech recognition software around, does the impact of the tree on the ground make a sound?The question is