Chief Marketer Staff
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Agencies
Market Research Spotlights Web Commerce
Internet watcher Forrester Research Inc., Cambridge, MA, launched a service April 28 called On-line Retail Strategies to focus on Internet selling.The
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Agencies
On the Move
Paragren Technologies, Reston, VA, has named Anthony Agresta director of product management; James Stafford director of sales consulting; Suzanne Porter-Kuchay
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Agencies
Campaign Targets Indulgent Dog Owners
Heinz Pet Products, St. Louis, will send out samples of Pup-Peroni later this month. While Heinz has been making the dog treats for 10 years, the campaign
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Agencies
B-to-B Catalogers’ Market Leadership May Be Misleading
For more than two years, direct marketing stock pickers have trumpeted the advantages of buying shares in business-to-business companies rather than stock
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Agencies
Building Custom Models for Potential Mailers
If you own a large active or inactive customer file and you’re not building custom list rental models for potential list users then you’re probably missing
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Agencies
DISNEY DIRECT MARKETING
Michael Eisner, the high-powered CEO of The Walt Disney Co., has a simple formula for his managers: You have to achieve regular annual growth of 20% to