Chief Marketer Staff
-
Agencies
Picture Perfect
Kodak is relaunching an infomercial for the DC210 digital camera this month, after a successful test for Christmas 1997.The half-hour program will be
-
Agencies
The Click-Through War
Who’s got the better click-through rate on Web banner advertising-Flycast or DoubleClick? And should anyone even care?In March, RelevantKnowledge, Chicago,
-
Agencies
DIRECTNEWSLINE
DM Deals Hit $38 Billion in ’97 The combined value of strategic direct marketing transactions-including mergers, acquisitions and buyouts-reached $38
-
Agencies
DM DYNASTIES: Eh, Bob’s Your Father
REPORTER CALLING Neodata Systems recently was a little confused when the company operator switched him over to Bob Wientzen. Wait a second. How was the
-
Agencies
All Mail REVUE
Direct mail doesn’t get Tony Awards, nor does it get caricatured and hung on the wall of Sardi’s. But it has become an integral component in making a
-
Agencies
More Than Points
There’s an old Washington, D.C. adage that an honest politician is one who, when bought, will stay bought. Were this true in the consumer arena, loyalty
-
Agencies
EDUCATION: Mercy Offers DM Specialty
Know someone who aspires to a DM career? If so, show them this: Mercy College, Dobbs Ferry, NY, is offering a direct marketing specialty, culminating
-
Agencies
What It Means to Mailers
The Postal Rate Commission has admirably fulfilled the vision set out in the 1970 Postal Reorganization Act-that of providing checks and balances to discipline