Chief Marketer Staff
-
Agencies
More Than Points
There’s an old Washington, D.C. adage that an honest politician is one who, when bought, will stay bought. Were this true in the consumer arena, loyalty
-
Agencies
Smart Bombing
The 31 American Tire & Service Co. stores under Scott Hook’s oversight had participated in mass advertising programs before, but in late 1997 Hook wanted
-
Agencies
DISNEY DIRECT MARKETING
Michael Eisner, the high-powered CEO of The Walt Disney Co., has a simple formula for his managers: You have to achieve regular annual growth of 20% to
-
Agencies
Right Out of the Banner
For the Mother’s Day selling season, 1-800-Flowers and Godiva Chocolatier launched Internet ads that allow consumers to order a limited number of products
-
Agencies
PROMOTIONS: Paint It Yellow and Call It Cheese
We finally finished digging through all the paraphernalia we brought back from the London DM Fair and came up with this neat item from Outside the Box
-
Agencies
GO AHEAD They’re Listening
If a tree falls in a forest and there is no speech recognition software around, does the impact of the tree on the ground make a sound?The question is
-
Agencies
What It Means to Mailers
The Postal Rate Commission has admirably fulfilled the vision set out in the 1970 Postal Reorganization Act-that of providing checks and balances to discipline