Chief Marketer Staff

• Agencies

  Magazine Circulation-Avant-Garde or Antediluvian

  The economics of magazine circulation haven’t changed much in the last 70 years or so. Subscribers pay in advance for a set number of issues, the publisher

• Agencies

  DM DYNASTIES: Eh, Bob’s Your Father

  REPORTER CALLING Neodata Systems recently was a little confused when the company operator switched him over to Bob Wientzen. Wait a second. How was the

• Agencies

  All Mail REVUE

  Direct mail doesn’t get Tony Awards, nor does it get caricatured and hung on the wall of Sardi’s. But it has become an integral component in making a

• Agencies

  CATALOG CAPITAL

  Experts agree: It’s difficult to generalize about how publicly traded consumer catalogs are doing on Wall Street. For one thing, direct marketing companies

• Agencies

  America’s Business

  For as long as any of us can remember, direct mail has been under attack for what many see as violations of privacy. We’ve become notorious for what the

• Agencies

  Universal Solution

  In one year, online sales for AnotherUniverse.com have grown from 3% to 25% of the catalog’s total business.Steve Milo, president of the Baltimore-based

• Agencies

  Campaign Targets Indulgent Dog Owners

  Heinz Pet Products, St. Louis, will send out samples of Pup-Peroni later this month. While Heinz has been making the dog treats for 10 years, the campaign

• Agencies

  Elvis Fans

  Despite his enduring popularity, obtaining lists of Elvis Presley’s fans is no easy task. Elvis Presley Enterprises keeps a tight grip on memorabilia

• Agencies

  Coldwater Creek

  Is there such a place as Coldwater Creek? The image conjures up some far-off place in the mountains, with cool streams and tall pines, a spot we would

• Agencies

  B-to-B Catalogers’ Market Leadership May Be Misleading

  For more than two years, direct marketing stock pickers have trumpeted the advantages of buying shares in business-to-business companies rather than stock