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Chief Marketer Staff

  • Magazine Circulation-Avant-Garde or Antediluvian

    The economics of magazine circulation haven’t changed much in the last 70 years or so. Subscribers pay in advance for a set number of issues, the publisher

  • DM DYNASTIES: Eh, Bob’s Your Father

    REPORTER CALLING Neodata Systems recently was a little confused when the company operator switched him over to Bob Wientzen. Wait a second. How was the

  • All Mail REVUE

    Direct mail doesn’t get Tony Awards, nor does it get caricatured and hung on the wall of Sardi’s. But it has become an integral component in making a

  • CATALOG CAPITAL

    Experts agree: It’s difficult to generalize about how publicly traded consumer catalogs are doing on Wall Street. For one thing, direct marketing companies

  • America’s Business

    For as long as any of us can remember, direct mail has been under attack for what many see as violations of privacy. We’ve become notorious for what the

  • Universal Solution

    In one year, online sales for AnotherUniverse.com have grown from 3% to 25% of the catalog’s total business.Steve Milo, president of the Baltimore-based

  • Campaign Targets Indulgent Dog Owners

    Heinz Pet Products, St. Louis, will send out samples of Pup-Peroni later this month. While Heinz has been making the dog treats for 10 years, the campaign

  • Elvis Fans

    Despite his enduring popularity, obtaining lists of Elvis Presley’s fans is no easy task. Elvis Presley Enterprises keeps a tight grip on memorabilia

  • Coldwater Creek

    Is there such a place as Coldwater Creek? The image conjures up some far-off place in the mountains, with cool streams and tall pines, a spot we would

  • B-to-B Catalogers’ Market Leadership May Be Misleading

    For more than two years, direct marketing stock pickers have trumpeted the advantages of buying shares in business-to-business companies rather than stock