Chief Marketer Staff
-
Agencies
Pac Bell Backs Off Telemarketing Plan
Pacific Bell is backing down from a plan to telemarket its services to customers with unpublished phone numbers.The phone company filed a request with
-
Agencies
Coldwater Creek
Is there such a place as Coldwater Creek? The image conjures up some far-off place in the mountains, with cool streams and tall pines, a spot we would
-
Agencies
GO AHEAD They’re Listening
If a tree falls in a forest and there is no speech recognition software around, does the impact of the tree on the ground make a sound?The question is
-
Agencies
Right Out of the Banner
For the Mother’s Day selling season, 1-800-Flowers and Godiva Chocolatier launched Internet ads that allow consumers to order a limited number of products
-
Agencies
Universal Solution
In one year, online sales for AnotherUniverse.com have grown from 3% to 25% of the catalog’s total business.Steve Milo, president of the Baltimore-based
-
Agencies
B-to-B Catalogers’ Market Leadership May Be Misleading
For more than two years, direct marketing stock pickers have trumpeted the advantages of buying shares in business-to-business companies rather than stock
-
Agencies
PROMOTIONS: Paint It Yellow and Call It Cheese
We finally finished digging through all the paraphernalia we brought back from the London DM Fair and came up with this neat item from Outside the Box
-
Agencies
Parlez-Vous Francais?
Two new catalogs raise the question of authenticity and pretentiousness in marketing-and not a moment too soon. What with the Catalog Conference in Boston
-
Agencies
The New PMG
One thing’s for sure: The new postmaster general has a sense of humor.”I originally thought this was an early rate implementation gala,” quipped William