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Chief Marketer Staff

  • B-to-B Catalogers’ Market Leadership May Be Misleading

    For more than two years, direct marketing stock pickers have trumpeted the advantages of buying shares in business-to-business companies rather than stock

  • DISNEY DIRECT MARKETING

    Michael Eisner, the high-powered CEO of The Walt Disney Co., has a simple formula for his managers: You have to achieve regular annual growth of 20% to

  • GOOD DEAL

    Direct mailers are still pinching themselves to see if the events of the week of May 11 actually happened.On Monday, the Postal Rate Commission recommended

  • Back to the Drawing Board

    Back to the 50’s, a mail order catalog owned by Crowne Ventures Corp., Las Vegas, filed for Chapter 11 bankruptcy protection on April 8. But this summer

  • Parlez-Vous Francais?

    Two new catalogs raise the question of authenticity and pretentiousness in marketing-and not a moment too soon. What with the Catalog Conference in Boston

  • Just be yourself: HICKORY FARMS

    When Hickory Farms decided to launch its Web site three years ago, some thought the catalog should feature more exotic fare than the hearty staples that

  • CRIME: Fatal Mail Order?

    Marvin Patrick Sullivan, a former mental patient, is accused of killing Millbrae, CA police officer David Chetcuti with a rifle that may have been built

  • Show Me the Money

    Exactly when should a list owner expect to collect list rental income from a list manager or broker?That question is being asked more than ever these

  • CONFERENCES: Alarms and Excursions

    Our plans when traveling to conferences are usually simple: Attend sessions, meet colleagues, send copy back to New York and sleep.At the Canadian Direct

  • EDUCATION: Mercy Offers DM Specialty

    Know someone who aspires to a DM career? If so, show them this: Mercy College, Dobbs Ferry, NY, is offering a direct marketing specialty, culminating