Chief Marketer Staff

• Tommy Screams

  Looking for a new way to capture the elusive teen market, Tommy Hilfiger just agreed to a multi-million deal to put Tommy Jeans and one of his models

• Agencies

  You Beta, You Beta, You Bet

  A FEW TRENDS have come to light in our semiannual roundup of new database products. Most strikingly, the advent of increasingly powerful desktop computers

• Agencies

  DEMOGRAPHICS

  Dustin Hoffman gave us our first image of a man raising a child in “Kramer vs. Kramer.” But it was the image of Michael Keaton at home that gave the concept

• Does Size Matter?

  While size doesn’t seem to have helped Columbia TriStar’s Godzilla, DreamWorks is hoping its movie about Small Soldiers becomes the big summer hit.The

• Problem Children

  Marketers who navigate by the seat of their pants trying to home in on under-20 age segments risk a bad case of posterior rug burn. Yet many brand managers,

• The Old College Try

  In the movie Risky Business, Tom Cruise plays a high school senior struggling to decide whether to stay on the straight-and-narrow or to put a little

• The Perils of Premeditated Demotion

  Our community has been accused of various offenses, from planned obsolesence to subliminal advertising. Here’s one we actually are guilty of: premeditated

• Agencies

  Listen to This-Free Long Distance

  A new service allows people to sign up for “free” long distance service if they agree to listen to advertising pitches over the phone. One company, Eagle’s

• Good Vibes

  NASCAR racing is less well known in the western U.S. than in the rest of the country. So when Tosco Marketing wanted to help the racing league celebrate

• Agencies Who’s News

  Catering to Kids A team of seasoned pros in premium-based promotions have opened the doors of a new Dallas agency that will go after the fast-growing