Chief Marketer Staff

• Agencies

  Net Tax Relief Bill Gains in House

  LEGISLATION DESIGNED TO stop state and local governments from imposing new taxes on Internet transactions for at least three years and creating a special

• Agencies

  DM Mergers Increase By Almost 100%

  DM mergers, acquisitions and buyouts in the first quarter of 1998 grew 99% over the first quarter of 1997, according to a study released in June by DM

• Agencies

  Everywhere Merchants Want to Be

  Visa USA will give its retail partners magic for Christmas this year, part of an aggressive slate of consumer promotions designed to drive purchases in

• Acxiom Corp. Beefs Up

  CONWAY, AK – Acxiom Corp has agreed to acquire May & Speh Inc., a direct market competitor, for stock valued at $17.44 a share or about $625 million,

• Agencies

  Impulse: The Sequel

  Last month we wrote about 1-800-Flowers, Godiva Chocolatier and Eddie Bauer using technology from Narrative Communications Corp. to bring impulse buying

• The Branded Generation

  Seven billion dollars. Seven billion dollars. That’s how much the promotion industry added to its total last year, according to the the 1998 Annual Report

• Agencies

  The Mark(eting) of Zorro

  We must confess that Zorro was our first career choice. We could never understand why our parents were upset when we ran down the corridor to carve Zs

• Agencies

  Hochberg Made SBA Deputy Administrator

  Cataloger Fred P. Hochberg, former president/CEO of Lillian Vernon Corp., was sworn in last month as deputy administrator of the U.S. Small Business Administration.

• Big Foot

  Back in the spring of 1997, we began brainstorming and searching for the big idea that would win us the Duracell business for its fourth quarter promotion

• Agencies

  PRIVACY PENDULUM

  In May, during a commencement speech, Vice President Al Gore called for an “Electronic Bill of Rights” to allow Americans to protect their privacy.In