Chief Marketer Staff

• Agencies

  DEMOGRAPHICS

  Dustin Hoffman gave us our first image of a man raising a child in “Kramer vs. Kramer.” But it was the image of Michael Keaton at home that gave the concept

• Does Size Matter?

  While size doesn’t seem to have helped Columbia TriStar’s Godzilla, DreamWorks is hoping its movie about Small Soldiers becomes the big summer hit.The

• PromoNews

  CINCINNATI – Hasbro, Inc. announced plans to produce a new line of collectable die-cast cars, radio-controlled cars, games, and puzzles. All the new products

• Agencies

  DMA Names Catalog VP

  The Direct Marketing Association has named Roscoe Burton Starek III senior vice president, catalog industry. Starek is a former federal trade commissioner

• Tommy Screams

  Looking for a new way to capture the elusive teen market, Tommy Hilfiger just agreed to a multi-million deal to put Tommy Jeans and one of his models

• Agencies

  You Beta, You Beta, You Bet

  A FEW TRENDS have come to light in our semiannual roundup of new database products. Most strikingly, the advent of increasingly powerful desktop computers

• Agencies

  GET promo to give away $164,000 house.

  DALLAS – Giving phone discounts is one thing, but giving away new house to prove your phone rates are worth having?That’s what GTE Corp. is doing in a

• High Life

  FREDERICK, MD – Frederick Brewing Co. is readying an under-the-cap promotion for Hempen Ale and Hempen Gold, the first U.S. beers brewed with hemp seeds.

• Good Vibes

  NASCAR racing is less well known in the western U.S. than in the rest of the country. So when Tosco Marketing wanted to help the racing league celebrate

• Merger Mania

  NEW YORK – Mergers, acquisitions, and buyouts in the direct marketing industry grew 99 percent during the first quarter of 1998 over same period last