Chief Marketer Staff
-
Agencies
Introducing the Web Call Center
Then the call center at IDT Corp. gets swamped, the Hackensack, NJ telecom company turns to Communications Service Center, a Margate, FL service bureau
-
Agencies
P-O-P Gains, But Girds for Tobacco Withdrawal
Marketers last year spent $13.1 billion on point-of-purchase displays, an increase of 5 percent above 1996.Some segments had growth rates that exceeded
-
Agencies
Metal Mettle
Remember when it used to really mean something if you had a gold credit card? And you were really important if you were approved for platinum ?Those days
-
Agencies
Envoy Drives Correspondence Course
We feel toward serial mailings the way most people feel toward serial killers. However, unlike serial killers, serial mailings are sometimes amusing.
-
Agencies
Account-Specific Spotlight: Hartford/New Haven, CT
Hartford and New Haven supermarkets are big on service and specialty departments. Seventy percent of stores in the area have prepared-food departments,
-
Agencies
Rapp Collins Tops in Billings
Rapp Collins Worldwide, with $1.615 billion in billings in 1997, leads the list of top 10 agencies, according to the Direct Marketing Association’s annual
-
Dream Team
SAN FRANCISCO – Sega of America last month announced agency assignments for the $100 million launch of its Dreamcast video game console, slated for introduction
-
Agencies
Casting the Net
Ed Mufson’s company is the ’90s version of the fabled DM kitchen table start-up. A year ago, Mufson, who’s been in retail for 30 years, was thinking of
-
Agencies
Singing In Tune
CDnow, the Internet’s top music store, and MTV Networks, a division of Viacom, Inc., announced a groundbreaking, three-year integrated marketing agreement