Chief Marketer Staff

• Agencies

  You Beta, You Beta, You Bet

  A FEW TRENDS have come to light in our semiannual roundup of new database products. Most strikingly, the advent of increasingly powerful desktop computers

• Agencies

  Abacus Report: Catalogs Were on a Roll in ’97

  Eleven out of 13 catalog categories experienced holiday season growth in 1997, with five segments having at least a 13% increase in dollar spending, according

• Agencies Who’s News

  Catering to Kids A team of seasoned pros in premium-based promotions have opened the doors of a new Dallas agency that will go after the fast-growing

• Agencies

  Lou Reed Bio on Home Video

  Just months after it aired on PBS, the only documentary of rocker Lou Reed will hit home video on July 28. Fox Lorber is releasing the 75-minute video

• Problem Children

  Marketers who navigate by the seat of their pants trying to home in on under-20 age segments risk a bad case of posterior rug burn. Yet many brand managers,

• Agencies

  Conspiracy Revealed: Intrigue-ing DM Campaign

  He cover for the Oldsmobile Intrigue/”X-Files” movie direct mail piece was a plain brown envelope, which makes sense, given the television show’s bent

• The Perils of Premeditated Demotion

  Our community has been accused of various offenses, from planned obsolesence to subliminal advertising. Here’s one we actually are guilty of: premeditated

• The Old College Try

  In the movie Risky Business, Tom Cruise plays a high school senior struggling to decide whether to stay on the straight-and-narrow or to put a little

• Good Vibes

  NASCAR racing is less well known in the western U.S. than in the rest of the country. So when Tosco Marketing wanted to help the racing league celebrate

• Agencies

  Oops! Catalog Faux Pas

  Nothing in the body, nothing on the body.”That’s the rule Levenger president Steve Leveen said his chief merchandiser adopted after a series of apparel