Author

Chief Marketer Staff

  • The Patent Chase Continues

    Inter-Act Systems, Inc., Norwalk, CT, has filed a federal lawsuit against Catalina Marketing Corp., St. Petersburg, FL, claiming infringement of eight

  • Agencies

    CATCHING LEADS IN THE NET

    Two years ago, publisher Ziff-Davis moved its successful Computer Shopper magazine into the next natural phase of its evolution-a Web site. No one has

  • Agencies

    GET BACK TO THE BASICS

    “BE CAREFUL WHAT YOU wish for.” For business-to-business marketers, this old adage has never been more true.B-to-Bers have abundant sales and marketing

  • Agencies

    An Embarrassment of Riches

    CHECKS. CHECKS. CHECKS.I’m looking at $223,367 worth of checks sent to me over the past few weeks. The biggest one is for $80,000. The smallest (piker!)

  • Agencies: Who’s News

    Global Branding Omnicom agency TLP has formed TLPlanet, branding a new global agency network for handling its world business. TLPlanet’s backbone are

  • Making History

    Amazingly, 1998 was a major milestone for two driving forces: it was NAS-CAR’s 50th anniversary and Goodyear’s 100th anniversary. With all the hoopla

  • We’re Going to Disney World!

    What we see, of course, is the finished product, the catchy headline of the press release or the inviting ad that says: Sears Offers Adventure of the

  • A Is for Advocacy

    Okay, class, open your notebooks, this material will be included in the final exam.Contrary to popular wisdom, the marketing continuum does not begin

  • Pokemon Phenomenon

    Kentucky Fried Chicken, Louisville, KY, will outfit its 5,000 stores with a fourth-quarter premium and sampling campaign tied to characters from what’s

  • Buy Right

    Right Choice Services, Inc., Minneapolis, acquired the fulfillment division of Mascoutah, IL-based NCH/Nuworld Marketing, a leading coupon clearinghouse.