Chief Marketer Staff
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Agencies
GET BACK TO THE BASICS
“BE CAREFUL WHAT YOU wish for.” For business-to-business marketers, this old adage has never been more true.B-to-Bers have abundant sales and marketing
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What’s Hot and What’s Not
The great majority of consumers continued to cling to coupons, advertising rebounded as a percentage of promotional activity, and account-specific programs
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Agencies
CBS Casts Eye On Promotion
Promotion agencies owned by CBS Radio, including New York-based WINS Promotion Group, are changing to a single name as the CBS division positions its
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New Products
That’s a Wrap CapBanners can transform a cap simply by applying a banner across the front of an existing cap. The banners from Sales Ahead!, Irvine, CA,
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Agencies
Account-Specific Spotlight: Atlanta
There’s been a second march on Atlanta, and the victors this time are Publix and Wal-Mart. The two chains have captured a combined 25 share in the last
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Pokemon Phenomenon
Kentucky Fried Chicken, Louisville, KY, will outfit its 5,000 stores with a fourth-quarter premium and sampling campaign tied to characters from what’s
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Buy Right
Right Choice Services, Inc., Minneapolis, acquired the fulfillment division of Mascoutah, IL-based NCH/Nuworld Marketing, a leading coupon clearinghouse.
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Agencies
Loyalty Has Its Privileges
A college friend once ran for student government president on the sole campaign promise he would shake the hand of every student on campus.Marla Isackson,
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Agencies
Resetting the Shelf
With Albertson’s and American Stores merged, can Kroger and Safeway be far behind? Apparently, they can be.Though rumors boomeranged about a merger between