Chief Marketer Staff

• Agencies

  Accelerated Growth: HOWARD KATZ, VICE PRESIDENT OF CIRCULATION

  Sometimes you can judge a book by its cover, or at least its name. Take Boston-based Fast Company, for example: One can’t discuss the business magazine

• The Executer’s Tale

  First the compelling lead draws in your attention, and before you know it you are hooked into the full power of the message . . .Nice, huh? That’s what

• Agencies

  Go North-With the USPS

  THE U.S. POSTAL SERVICE has teamed with Canada Post Corp. to create a cross-border service for U.S. mailers.Canada Admail will guarantee delivery to urban

• Agencies

  Leaders of the Pack

  DIVERSE AS THEY ARE, our gang of 1998 Market Leaders all share one common trait: They’re ready for commitment. Virgin Atlantic is putting its own stamp

• People: Marketing Services

  Julie Webb named account manager at Madison International Sales, Stamford, CT.Christopher Donnelly named president and partner at Mill House McCabe, Salem,

• Agencies

  Partners in Name and Domain

  PC FLOWERS & GIFTS INC., Stamford, CT, has developed a method of turning Web-based sources of leads into partners, using a business model that gives both

• Agencies

  DRTV-A Religious Experience?

  THE MALIGNED CAN always use a positive spokesperson, and DRTV is no exception. Maybe the much-poked-at art form will find it this month in Eddie Murphy.The

• Agencies

  Top-Flight Effort

  HERE’S A RELATIONSHIP-building move a first-timer probably wouldn’t think of.On a friend’s recent trip to England, Virgin Atlantic Airways flight attendants

• Agencies

  Customer Contact Drives Brand-Building Efforts

  AT ITS CORE, contact strategy deals with using information about customer purchases, promotion patterns, interests and preferences to not only profitably

• Agencies

  One Win, One Loss

  REBOUNDING AFTER THE bittersweet launch and closing of a chocolate catalog, Miami-based Activa Marketing & Investment Group L.C. is readying a second