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Chief Marketer Staff

  • Agencies

    Direct Newsline

    Trans Union Loses Nod to FTC IN THE LATEST round of a long-running battle, a Federal Trade Commission judge has ordered Trans Union Corp., Chicago, to

  • Sitings

    DOGGIE-STYLE www.ballparkfranks.com They plump when you cook ’em, but come on pookie, on the two-dimensional Web, that’s not enough. The kind of sites

  • Agencies: Who’s News

    Global Branding Omnicom agency TLP has formed TLPlanet, branding a new global agency network for handling its world business. TLPlanet’s backbone are

  • Agencies

    Exploring the Far East

    MAYBE IT HAS GOT EXTRAORDINARY faith in light of the Asian economic meltdown. Maybe it knows something we don’t. In either case, Dell Computer Corp. wants

  • Agencies

    Electronics Engineers

    ELECTRONICS engineers who work in Boston or San Jose, CA receive the highest salaries for their category in the nation, according to a 1997 survey by

  • Pig in the City

    Last month, Discover Card, Riverwoods, IL, launched its national Babe: Pig in the City promo partnership with Universal Pictures, Hollywood. The promo

  • Taking Tea with Barbie

    At 10 a.m. on Oct. 10, every Wal-Mart store in America, all 2,500 of them, will put up a poster on the front door inviting girls of all ages to attend

  • A Is for Advocacy

    Okay, class, open your notebooks, this material will be included in the final exam.Contrary to popular wisdom, the marketing continuum does not begin

  • Agencies

    Why 2K?

    Ask yourself: After it’s over, what are you going to have to remember it by besides the Y2K debacle?Corporate premium buyers are asking themselves that

  • Agencies

    WATCH YOUR BACK-END AND QUALIFY LEADS

    IGNITING SALES WITH DIRECT marketing strategies is more challenging than ever before. Survival means not just generating response, but building confidence