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Chief Marketer Staff

  • Agencies

    Resetting the Shelf

    With Albertson’s and American Stores merged, can Kroger and Safeway be far behind? Apparently, they can be.Though rumors boomeranged about a merger between

  • Agencies

    NEW LISTS

    Direct Sales Inc. The 90,000 individuals listed responded by phone to a Direct Sales mail piece offering a chance to win various prizes. Everyone on the

  • Agencies

    Off the Shelf

    YEAH, THEY’RE mean all right. There’s Splat the road-kill kat, Lucky the one-footed rabbit, Fi-Do the dalmutation and Boris the mucousaurus (you can imagine

  • Agencies

    This Month in 1992

    IN PART THREE of our mini-look into DIRECT’s first decade of publication, we go back again to 1992, this time taking a gander at the October issue.* “Battlegrounds

  • Pokemon Phenomenon

    Kentucky Fried Chicken, Louisville, KY, will outfit its 5,000 stores with a fourth-quarter premium and sampling campaign tied to characters from what’s

  • Buy Right

    Right Choice Services, Inc., Minneapolis, acquired the fulfillment division of Mascoutah, IL-based NCH/Nuworld Marketing, a leading coupon clearinghouse.

  • Agencies

    CBS Casts Eye On Promotion

    Promotion agencies owned by CBS Radio, including New York-based WINS Promotion Group, are changing to a single name as the CBS division positions its

  • Super Cool Duel

    Warner Bros. Family Entertainment is using a million-dollar sweepstakes, savings booklets, and other goodies to promote the release of its feature-length

  • The Executer’s Tale

    First the compelling lead draws in your attention, and before you know it you are hooked into the full power of the message . . .Nice, huh? That’s what

  • Achievements of the Heart

    It seemed at first like the usual incentive travel program. Ingram Micro’s suppliers and customers filed into breakfast at their Hawaiian digs expecting