Author

Chief Marketer Staff

  • Agencies

    Enemies List

    As reported by Thom Weidlich on page 11, protesters tried to disrupt the DMA executive committee meeting in San Francisco last month. They dumped some

  • Agencies

    The Recognition Factor

    Branding used to have a fixed definition of fixed identity: the set of images or associations surrounding a particular product or service and comprising

  • The Power of Pink

    ATLANTA Cartoon Network will launch its latest new show with a 180 m.p.h. promotion. To herald the coming of the network’s fourth original series, The

  • Agencies

    Dead Letter Files

    DMers continue to solicit the dead and the response they get is devastating to the industry’s image.”The mail sent to deceased persons is a fraction of

  • High Theater

    Ellen Slauson likes to sit in the back of bars. That way she can hear what people really think of the show she’s putting on up front. As senior director

  • Agencies

    Learn From the Past

    Order information-as well as promotion history and demographic data-can help marketers create segments and regulate customer contacts.When using a customer’s

  • Agencies

    Gone to Hill and Back

    It’s a rare person who enjoys strapping a pair of waxed barrel staves to his feet and schussing down the side of a mountain; only 4% or 5% of the U.S.

  • Pillow Talk, and More

    BEVERLY HILLS How do you run a promotion for Playboy TV that will reach people who don’t watch and may not approve of the network’s shows? Very carefully,

  • Sony Turns Up Volume on Max TV

    With one flex of its media-buying muscle, Sony Corp. partners with Turner Broadcasting System for a fourth-quarter campaign that pitches its high-end

  • Deal Makers

    David Palmer named to the new position of vp of marketing of Columbia TriStar TV Children’s Programming. Palmer had been vp of marketing for MGM’s Consumer