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Chief Marketer Staff

  • Agencies: Who’s News

    A Shot of B-12 B-12, which began in 1991 as the below-the-line group at Milton Samuels Advertising, has purchased Sukon Marketing Communications LLC,

  • Agencies

    Don’t Ask, Don’t Tell

    Victoria’s Secret’s secret is well kept as company officials shied away from commenting on a recent news account that the lingerie cataloger cut circulation

  • Singer finds Modern Bride

    NEW YORK In one of the more obvious matches, New Line Home Video’s The Wedding Singer will partner with Modern Bride for a sweepstakes that will give

  • New World Order at Frankel

    A new management plan at Frankel, Chicago, will split the company into two operating units and eliminate management layers to give executive team members

  • Slicks Hit the Road

    Maybe Willie Sutton thought his questioner was kidding when the sly stickup man was asked, “Why do you rob banks?” And that’s why he quipped, “Be-cause

  • Sports Cyberstore

    The Store at ESPN.com, New York, has begun offering ESPN-branded gifts and merchandise never before offered, including league- and team-licensed goods.

  • Agencies

    Breaking E-borders

    The International Federation of Direct Marketing Associations (IFDMA) voted last month to support an e-mail preference service without borders, providing

  • Agencies

    DMA Enters the Merger Race

    The Direct Marketing Association has finally caught up with its members’ merger mania by making an acquisition itself.The trade group announced last month

  • Agencies

    COMING OF AGE

    J. Walker Smith, of market researchers Yankelovich Partners Inc., Norwalk, CT, says age mixes two things, life-stage and cohort, “a generational group

  • The Right Combination

    Is there a more cynical, fickle consumer than a kid? Kids can be hard as nails, changeable as a chameleon. How do you get them excited about something