Chief Marketer Staff
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Out-of-the-Rectangle Thinking
The winners of this year’s Dialog Awards for phonecard promotions are tangible proof that prepaid cards can be highly effective motivators, both in the
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International
Label Lovers MADRID – Danone added more culture to its yogurt product lineup with a program targeting housewives with offers they couldn’t refuse.Developed
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Agencies
Don’t Look Now…But Your Market Got Older
It’s amazing how quickly time flies. Our kids grow up and our friends’ kids seem to grow up even faster.Don’t look now, but your market just “grew up”
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Agencies
Our Version of the Boston Tea Party
My son Bob has devoted several of his weekly columns in the magazine InfoWorld to proposing a holiday that would benefit not just the United States but
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A Book and a Diet Coke
When Coca-Cola researchers found that Diet Coke drinkers read seven or more books a year, company officials got in touch with a handful of publishers
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Sitings
GO HOME HAPPY www.blockbuster.comJust the fact that they can download the now-infamous dancing baby should be enough reason for surfers to log onto Blockbuster’s
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Marketing Services
John Brunner named account executive and Terry Harrigan named assistant account executive at Gish, Sherwood, and Friends, Nashville. Also at the company,
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Agency Moves
Ken Bostrom and Tony Tomassini named creative directors at Davidson Marketing, Inc., Chicago. Also at the agency, Kelly Arquette named account supervisor,