Chief Marketer Staff
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Agencies
Don’t Look Now…But Your Market Got Older
It’s amazing how quickly time flies. Our kids grow up and our friends’ kids seem to grow up even faster.Don’t look now, but your market just “grew up”
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CAUSE-RELATED
School Connection/USA It pays to go to school. Target and Option One found that out last year, and won a second World PRO award this year for the School
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Be a Pepper, or a Bug
PLANO, TEXAS Bugs usually disappear after summer, but Dr Pepper is betting that a slew of bugs will boost sales throughout this year’s fourth quarter.The
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Agencies
Credit Card Crisis
If you are a typical American consumer, you receive one or more credit card solicitations a month. And, if you are that typical American consumer, you
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COMMUNICATIONS
Spot the 14 cents To Win/Canada In 1997, British Columbia’s leading telecommunications company BCTEL launched an af1/2nity plan, providing new flat rate
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Divide and Rule
Panasonic Interactive Media and Little Caesar’s Pizza launched a four-week promo designed to stimulate trial and purchase of Panasonic’s new Little Caesar’s
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Agency Moves
Ken Bostrom and Tony Tomassini named creative directors at Davidson Marketing, Inc., Chicago. Also at the agency, Kelly Arquette named account supervisor,
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Marketing Services
John Brunner named account executive and Terry Harrigan named assistant account executive at Gish, Sherwood, and Friends, Nashville. Also at the company,