Chief Marketer Staff
-
Agencies
Nintendo Beats Sony for Star Wars Games
NEW YORK The new force will be with Nintendo. The video game manufacturer bested Sony for the most coveted movie title next year, Star War’s Episode I:
-
Quaker Goes Prehistoric
UNIVERSAL CITY, CA Quaker Oats will tie into the sixth installment of Universal’s successful Land Before Time series.The video debuts Dec. 1 and the promo
-
Gesundheit
CNS has just the thing for a stuffy nose this winter, and we have Wal-Mart to thank for it. The marketer of Breathe Right nasal strips is rolling out
-
On the Net
DVC Builds $12 million Interactive Unit There’s a surge at Dugan Valva Contess this month as the Morristown, NJ, agency acquires its second interactive
-
Agencies
Minding His Own Business
Peterman isn’t the only one out there who distributes a lavishly illustrated catalog. Why, there’s also Gary Sassaman.Who? Gary Sassaman, publisher, writer
-
Out-of-the-Rectangle Thinking
The winners of this year’s Dialog Awards for phonecard promotions are tangible proof that prepaid cards can be highly effective motivators, both in the
-
NON-ALCOHOLIC BEVERAGES
On Beeper Coca-Cola/Spain Coca-Cola, aware that the not-so-trendy-anymore pager could still be hot with youngsters, beeped out the competition with a
-
Agencies
Come Together, Right Now! Gro-cer-y.
Think back for a moment. Close your eyes and imagine it is January of 1998. You were nice and calm and figured you had everything in place. Your co-marketing
-
Excellencex 16
They dared to do it. That’s how the agencies and clients you will read about on the following pages took home 1998 World PRO of Excellence Awards. They