Chief Marketer Staff

• On the Net

  DVC Builds $12 million Interactive Unit There’s a surge at Dugan Valva Contess this month as the Morristown, NJ, agency acquires its second interactive

• FOOD

  Bazooka Secret/Argentina Bazooka bubble gum is much the same in Latin America as it is in the States – the unassuming pink rectangle, individually wrapped

• NON-ALCOHOLIC BEVERAGES

  On Beeper Coca-Cola/Spain Coca-Cola, aware that the not-so-trendy-anymore pager could still be hot with youngsters, beeped out the competition with a

• Agencies

  Come Together, Right Now! Gro-cer-y.

  Think back for a moment. Close your eyes and imagine it is January of 1998. You were nice and calm and figured you had everything in place. Your co-marketing

• Launch at the Speed of Sound

  Gillette didn’t want its $250 to $300 million ad blitz for Mach3 to go to waste, so it stenciled the razor’s logo on supermarket parking spaces.That unusual

• TRAVEL & LEISURE

  One Globe One Skate/Germany The genius of the One Globe One Skate campaign for K2 was that the company ran the program outside of its native Germany –

• AUTOMOTIVE

  Renault Road Education/ Spain Renault held a leading 14.2 share of the automobile market in Spain, but Seat, Ford, Citroen, and Peugeot followed closely

• Agencies

  Give Israelis What They Want: Free Stuff

  Israelis love receiving presents, worship the word “free,” and long for the exhilarating feeling of knowing that we’ve won something others haven’t. We

• Agencies

  Our Version of the Boston Tea Party

  My son Bob has devoted several of his weekly columns in the magazine InfoWorld to proposing a holiday that would benefit not just the United States but

• Agencies

  Credit Card Crisis

  If you are a typical American consumer, you receive one or more credit card solicitations a month. And, if you are that typical American consumer, you