Chief Marketer Staff

• Make That To Go

  Craig Rydin started with dessert first. Now he’s working on the soup course.Campbell Soup Co. tapped the president of Godiva Chocolatier to head its newest

• Agencies

  People

  CPS Direct Inc., Woburn, MA, named Nick Vadala chief executive officer.Lynn Edmonds was appointed executive vice president and general manager of Vantage

• Hunting for Human Resources

  Pardon us while we plagiarize ourselves: “It’s incredible, but even promotion’s biggest agencies typically do not have a human resources department dedicated

• It Could’ve Gotten Ugly

  British Airways, “The World’s Favourite Airline,” was about to offer a new service: the only daily nonstop flights between Denver and London. The client

• Snoopy Seizes Hong Kong

  A Snoopy figurine self-liquidator promo for Extra Value Meals in 147 Hong Kong McDonald’s restaurants had both businessmen and kids lining the blocks

• Agencies

  Winter Chill

  The upcoming postal rate hike, touted as the smallest in U.S. Postal Service history, came as a relief to some commercial mailers but leveled a crushing

• Agencies

  Nintendo Beats Sony for Star Wars Games

  NEW YORK The new force will be with Nintendo. The video game manufacturer bested Sony for the most coveted movie title next year, Star War’s Episode I:

• Alabama, Okay! In California, a Bust

  In 1998, sweepstakes and game promotions became a hot topic in Washington, as well as in statehouses across the country. Perhaps buoyed by the interest

• Agencies

  Weebots

  Weebots and a not-so-wee bit of remodeling are two of the highlights for Sharper Image Corp. this holiday season.The San Francisco-based cataloger and

• Quaker Goes Prehistoric

  UNIVERSAL CITY, CA Quaker Oats will tie into the sixth installment of Universal’s successful Land Before Time series.The video debuts Dec. 1 and the promo