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Chief Marketer Staff

  • AUTOMOTIVE

    Renault Road Education/ Spain Renault held a leading 14.2 share of the automobile market in Spain, but Seat, Ford, Citroen, and Peugeot followed closely

  • Agencies

    Our Version of the Boston Tea Party

    My son Bob has devoted several of his weekly columns in the magazine InfoWorld to proposing a holiday that would benefit not just the United States but

  • Agencies

    Harte-Hanks Buys PMSI

    Harte-Hanks Inc., San Antonio, has acquired PMSI of Bellmawr, N.J. Terms of the agreement were not disclosed. Curt Byerley will continue to run PMSI,

  • Be a Pepper, or a Bug

    PLANO, TEXAS Bugs usually disappear after summer, but Dr Pepper is betting that a slew of bugs will boost sales throughout this year’s fourth quarter.The

  • Agencies

    Easy to Give, Hard to Wrap

    Looking for the ideal holiday gift for that special someone?How about Opie, the Holstein steer? He’s touted as a 1,500-pound “party animal” that animal

  • COMMUNICATIONS

    Spot the 14 cents To Win/Canada In 1997, British Columbia’s leading telecommunications company BCTEL launched an af1/2nity plan, providing new flat rate

  • Divide and Rule

    Panasonic Interactive Media and Little Caesar’s Pizza launched a four-week promo designed to stimulate trial and purchase of Panasonic’s new Little Caesar’s

  • Agencies

    Intellipost Acquires Experian Properties

    Intellipost Corp. of San Francisco, creator of the e-mail direct marketing program BonusMail, has bought MyPoints and other e-commerce assets of Experian,

  • Agencies

    Samples-by-Mail a Hit in Europe

    Household brands may be overlooking the potentially huge impact of sampling activity across Europe, just as door-to-door marketing begins to mature. And

  • Agencies

    Oxford Pulls the Plug

    Failing health has prompted Oxford Health Plans to discontinue its Living Balance catalog.”It’s a simple story, really,” says Madeline Hardart, a spokesperson