Chief Marketer Staff

• Agencies

  We Swear, It Was Thissssss Big

  If you’re looking for a big fish story, don’t flounder around the Net. Swim on over to Trout Unlimited (www.tu.org), an organization-and Web site-dedicated

• Who’s News

  MDC’s Southward Invasion MDC Corp., the Toronto-based company that first crossed the border in May when it bought Internet marketer CyberSight, has snapped

• Agencies

  Schweppes and Lerner team with Broadway

  NEW YORK Schweppes will activate its Live Broadway sponsorship with a national holiday instant-win sweepstakes. The promo will be on specially marked

• Out-of-the-Rectangle Thinking

  The winners of this year’s Dialog Awards for phonecard promotions are tangible proof that prepaid cards can be highly effective motivators, both in the

• Excellencex 16

  They dared to do it. That’s how the agencies and clients you will read about on the following pages took home 1998 World PRO of Excellence Awards. They

• Sitings

  GO HOME HAPPY www.blockbuster.comJust the fact that they can download the now-infamous dancing baby should be enough reason for surfers to log onto Blockbuster’s

• Agencies

  Don’t Look Now…But Your Market Got Older

  It’s amazing how quickly time flies. Our kids grow up and our friends’ kids seem to grow up even faster.Don’t look now, but your market just “grew up”

• Hunting for Human Resources

  Pardon us while we plagiarize ourselves: “It’s incredible, but even promotion’s biggest agencies typically do not have a human resources department dedicated

• Bud Bowl Moves Online

  Anheuser-Busch is taking its popular, decade-old Bud Bowl to the World Wide Web so it can reserve its high-priced Super Bowl media time to showcase new

• Agencies

  Think About an Attitude

  In our last issue we discussed how marketers are using order information as well as promotion history and demographic data to create segments and regulate