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Chief Marketer Staff

  • Agencies

    We Swear, It Was Thissssss Big

    If you’re looking for a big fish story, don’t flounder around the Net. Swim on over to Trout Unlimited (www.tu.org), an organization-and Web site-dedicated

  • Agencies

    Samples-by-Mail a Hit in Europe

    Household brands may be overlooking the potentially huge impact of sampling activity across Europe, just as door-to-door marketing begins to mature. And

  • CAUSE-RELATED

    School Connection/USA It pays to go to school. Target and Option One found that out last year, and won a second World PRO award this year for the School

  • Sitings

    GO HOME HAPPY www.blockbuster.comJust the fact that they can download the now-infamous dancing baby should be enough reason for surfers to log onto Blockbuster’s

  • Agencies

    A Real American Cataloger

    Freeland, WA-based Cotswold Collectibles Inc. has some ambitious New Year’s resolutions.The cataloger, which offers a line of military action figures

  • Bud Bowl Moves Online

    Anheuser-Busch is taking its popular, decade-old Bud Bowl to the World Wide Web so it can reserve its high-priced Super Bowl media time to showcase new

  • Agencies

    Circling the Wagons

    Maybe it’s the postage hike, maybe it’s the stock market. Maybe it’s simple list fatigue. But DMers contacted by DIRECT magazine for our annual forecast

  • Agencies

    Think About an Attitude

    In our last issue we discussed how marketers are using order information as well as promotion history and demographic data to create segments and regulate

  • Agencies

    You Beta Your Life

    As the holiday season approaches, readers may find themselves wondering what to buy for that special database marketing manager on their gift list.The

  • Agencies

    All Together Now-Not!

    A survey of recent and potential attendees of National Center for Database Marketing conferences shows marked differences in ancillary services valued