Chief Marketer Staff

• Coming in next month’s PROMO

  Marketing All-Stars Who are the promotion marketers that had the biggest impact on the business world in 1998? Find out next month when promo profiles

• Agencies

  So You Want to Be the Head Honcho?

  BC has bought DFG, LMN has merged with XYZ, and so on. And most of these new entities need CEOs. Some bring in a new person, others promote from within.

• ALCOHOLIC BEVERAGES

  It’s a Man’s Thing/England Worthington Bitter’s beer market share had seen significant growth since 1990 in the United Kingdom, largely due to increased

• Agencies

  RETAIL

  Take Charge of Education/USA Target’s Guest Card credit card is an important source of revenue for Dayton Hudson Corp., especially since archrivals Kmart

• Agencies

  Credit Where Credit Is Due

  My New Year’s resolution for 1999 is a simple one: to simplify my life.Toward that end, I decided to cancel the stack of long unused credit cards I had

• Agencies

  French Beauty Catalog Primps for U.S. Debut

  Paris-based Le Club des Createurs de Beaute will issue an American version of its beauty catalog next month.The catalog is a joint venture between cosmetics

• HEALTH & BEAUTY CARE

  Share a Secret/USA Building a solid base of loyal customers is tough enough. But turning loyal users into active proselytizers for the brand? C’mon. That’s

• Agencies

  Hall of Fame

  When asked how the late Tom Foster would have taken his election to the DMA Hall of Fame, Foster & Gallagher’s Bob Pellegrino laughed, “He would have

• Calling All Teens

  AT&T is pushing a wacky Feel Good Shopping Spree campaign starring actor David Arquette to boost usage of its 1-800-Call-ATT collect calling brand. The

• Agencies

  DM Transactions Up 25%

  The total number of direct marketing strategic transactions in the first nine months of 1998 reached 1,325, up 25% from 1,064 during the same period last