Chief Marketer Staff
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Agencies
Building Profits With Relationship Marketing
We all believe that building a relationship with customers should result in increased retention, repurchases, average order size, sales and profits. But
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Balancing Creatives’ Yin with the Prevailing Yang
I once heard that you can tell the difference between a creative person and an account person by whom they marry. Account people marry within their own
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Agencies
Low Comedy, High Finance
It was inevitable. The ubiquitous J. Crew catalog spawned a parody. Its title, J. Crewd, sums up the level of humor. The cover, for example, shows a preppy
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Saving Par
If you have witnessed the human drama that begins with a badly hooked drive and ends with a bag of clubs sliding soundlessly into the depths of a golf
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Marketing Services
Susan Galati named senior vp sales at Relationship Marketing Group, Fairfield, CT.Rob Gruen, executive vp marketing and retail business development for
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Agencies
Music Clubs
BMG Direct and Columbia House are building profit centers in expanding markets for Christian, gospel and Latin music. BMG acquired its “Sound and Spirit”
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Agencies
Dapper to Leave Rapp Collins
Steven Dapper, chairman and CEO of Rapp Collins Worldwide, part of the Omnicom Group’s Diversified Agency Services unit, will leave at the end of the
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Agencies
Circling the Wagons
Maybe it’s the postage hike, maybe it’s the stock market. Maybe it’s simple list fatigue. But DMers contacted by DIRECT magazine for our annual forecast