Chief Marketer Staff
-
Agencies
Actors and Actresses
The casting of actors and actresses is changing to better reflect America’s demographic diversity. Research from the Screen Actors Guild (SAG) indicates
-
Agencies
Mokrynski Compiles New Division
Mokrynski & Associates Inc. has formed a list compilation division. Vice president Greg Wells, formerly of Hugo Dunhill Mailing Lists Inc. and American
-
Nearing Top at Stop & Shop
Stop & Shop, Quincy, MA, promoted Marc Smith to exec vp-chief operating officer to oversee store operations, sales and procurement, marketing and merchandising,
-
Dorm Room Confidential
Levi Strauss Co., San Francisco, is looking for a trio of savvy campus shoppers who can survive for a semester solely on online purchases. In preparation
-
Marketing Services
Susan Galati named senior vp sales at Relationship Marketing Group, Fairfield, CT.Rob Gruen, executive vp marketing and retail business development for
-
Bud Bowl Moves Online
Anheuser-Busch is taking its popular, decade-old Bud Bowl to the World Wide Web so it can reserve its high-priced Super Bowl media time to showcase new
-
Wrapped up in Trivia
M&M/Mars’s Snickers brand has unwrapped its You Don’t Know Jack promo, providing fun sports trivia questions inside the wrappers of 100 million Snickers
-
Agencies
Think About an Attitude
In our last issue we discussed how marketers are using order information as well as promotion history and demographic data to create segments and regulate