Chief Marketer Staff

• Agencies

  NICKELODEON

  Attractive young entertainment industry executive boosts the popularity of her network’s substantial cartoon properties by connecting characters to kids

• Agencies

  New Line Digs In for Nail Deal

  Makeup company Hard Candy will unveil its latest product on the fingers of Alicia Silverstone during her new movie next month.Silverstone was the first

• Hopes for the New Millennium

  As we careen down the final chute to the year 2000, it is my most sincere and profound wish . . .That sometime in the next two years, the NHL’s Buffalo

• Milk Shakes

  FUNNY HOW MILK LOOKS like a brand when it’s on the upper lips of celebrities, but still sells like a commodity in the grocery store.This is the year all

• Agencies

  Account-Specific Spotlight: Salt Lake City

  Looking for solutions selling ideas? Check out Salt Lake City. The hometown of American Stores is the No. 1 city for aisle markets, in 97 percent of supermarkets.

• M&M/MARS

  As of this writing, no consumer had produced the Jerome Bettis MVP Snickers wrapper worth $2 million as the winning ticket in last summer’s Shock Zone

• Agency Moves

  Mark Wollney named group account director at Brand Dialogue, the interactive marketing unit of Wunderman Cato Johnson and Young & Rubicam. Also at the

• Agencies

  Direct to the Dope Show

  Just when you thought direct marketing was getting drab, shock rocker Marilyn Manson livens things up by joining its ranks with his own online retail

• Agencies

  U.K. Travel Advisory

  Planning to enter the British market? Don’t count on the abundance of mailing lists you’re used to in the United States.Prior to 1994, there were 3,419

• Getting Grander

  Grand Union, Wayne, NJ, is taking advantage of its current financial health to remodel stores, test new formats, and pump up marketing. The company told