Chief Marketer Staff
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Agencies
Underwear Over the Web
Just in time for whoever was naughty or nice, Victoria’s Secret launched an e-commerce site last month to ply its under-wares.The site (www.victoriassecret.com)
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Saving Par
If you have witnessed the human drama that begins with a badly hooked drive and ends with a bag of clubs sliding soundlessly into the depths of a golf
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Balancing Creatives’ Yin with the Prevailing Yang
I once heard that you can tell the difference between a creative person and an account person by whom they marry. Account people marry within their own
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Agencies
Creating Cookie Monsters
It’s true there are some things you can’t start teaching kids too soon-reading, for example. But marketing? I dunno. But the Girl Scouts of America seem
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Agencies
Two Thumbs Up: DVD Dealer Does the Right Thing
There’s a lot of talk about the accountability of Internet advertising but we fear that, in practice, it’s just that: talk. Throwing banners all across
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Agencies
Web Advertising Costs Drop
With a few exceptions, Web advertising became cheaper in 1998 than in 1997, according to a survey by Boca Raton, FL-based WebConnect, a sister company
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International
Cartoon Network and Wimpy Leverage Toon Characters to Sell Burgers LONDON – The Cartoon Network has gotten behind Wimpy restaurants with a program that
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Agencies
YOU’VE GOT SALES!
There are no big surprises in DIRECT’s annual Web use survey. Across the board, direct marketers are creating Web sites. Across the board, DMers see these
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Agencies
Survey Shows Wasted Telecom Opportunities
In the wake of deregulation in Europe, the huge opportunities for telecommunications suppliers are being underexploited as a result of poor direct marketing