Chief Marketer Staff

• AURORA FOODS

  Mrs. Butterworth was hurting when Ed Yuhas met her. Aurora Foods hired him in 1997 to revive Mrs. B and its other “new” syrup brand, Log Cabin, bought

• MERVYN’S CALIFORNIA

  Joe Montana was one of the 1/2rst icons Mervyn’s California signed three years ago when it embarked on a program to hype its neighborhood, middle-market

• Pie in the Sky

  Retail Media Systems (RMS), Ft. Lauderdale, FL, and Hughes Network Systems (HNS), Chicago, announced a marketing partnership they say will allow retailers,

• Agencies

  Fidelity’s Future

  Then Stephen A. Cone joined Fidelity Investments last February as president of customer marketing in its retail group, his mission was to bring a more

• Agency Moves

  Mark Wollney named group account director at Brand Dialogue, the interactive marketing unit of Wunderman Cato Johnson and Young & Rubicam. Also at the

• Agencies

  Building Profits With Relationship Marketing

  We all believe that building a relationship with customers should result in increased retention, repurchases, average order size, sales and profits. But

• Agencies

  NICKELODEON

  Attractive young entertainment industry executive boosts the popularity of her network’s substantial cartoon properties by connecting characters to kids

• Hopes for the New Millennium

  As we careen down the final chute to the year 2000, it is my most sincere and profound wish . . .That sometime in the next two years, the NHL’s Buffalo

• CDNOW

  Two years ago, Samantha Liss was wavering. She wanted to change jobs. She had her MBA, had done a year in marketing, and was working for an uninspiring

• Agencies

  Directnewsline

  McCann-Erickson: Direct Mail Keeps Pace Direct mail expenditures were expected to increase by 7.5% during 1998, keeping pace with national advertising