Chief Marketer Staff

• Agencies

  Reel Deals

  Sneak previews of film projects open to promo partnersTOY STORY 2 (Buena Vista Pictures) Estimated Release Date: November 1999 Starring: The voices of

• Agencies

  U.K. Travel Advisory

  Planning to enter the British market? Don’t count on the abundance of mailing lists you’re used to in the United States.Prior to 1994, there were 3,419

• McDonald’s Goes Buggy

  McDonald’s just completed a bigger, better Happy Meal toys program as part of its tie-in with A Bug’s Life, the second full-length feature film from Disney’s

• Kraft Serves Up Ethnic Plans

  Kraft Foods, Glenview, IL, has promoted Jill Rahman to director of ethnic marketing and external relations. She succeeds Boris Oglesby, who was recently

• MCDONALD’S CORPORATION

  David Baney and R.J. Milano haven’t had an actual boss since April, yet they’ve managed to steer McDonald’s marketing through an important turnaround

• And in the Diet Aisle . . .

  Supermarket buyers weren’t going along with the taste test, but Dan Williams didn’t sweat it. As vp-marketing and sales for the Dairy Foods Association

• Better Rate Than Never

  BellSouth Long Distance, Atlanta, will work with a trio of partners to enter the prepaid phonecard market early next year. The national program will feature

• SIMON BRAND VENTURES

  Karen Corsaro’s son Anthony wanted a Nike outfit for his fifth birthday. She got to the cash register with $250 worth of clothes and $70 worth of Mall

• Agencies

  What You Use Might Hurt You

  Direct marketers are so busy gathering information on consumers that they often don’t take the time to consider the wisdom of using personal data. A new

• YOYODYNE

  We brought promotional thinking to online commerce,” Seth Godin says matter-of-factly. It’s a big claim, but it’s true.Premium offers, trial generators,