Chief Marketer Staff

• And in the Diet Aisle . . .

  Supermarket buyers weren’t going along with the taste test, but Dan Williams didn’t sweat it. As vp-marketing and sales for the Dairy Foods Association

• Agencies

  Ballad in Plain DM

  While wandering by a souvenir stand before a recent Bob Dylan concert at Madison Square Garden we spotted a stack of color brochures on the counter. Unlike

• Agencies

  Reel Deals

  Sneak previews of film projects open to promo partnersTOY STORY 2 (Buena Vista Pictures) Estimated Release Date: November 1999 Starring: The voices of

• McDonald’s Goes Buggy

  McDonald’s just completed a bigger, better Happy Meal toys program as part of its tie-in with A Bug’s Life, the second full-length feature film from Disney’s

• Agencies

  New Line Digs In for Nail Deal

  Makeup company Hard Candy will unveil its latest product on the fingers of Alicia Silverstone during her new movie next month.Silverstone was the first

• Agencies

  Gender Vendors

  The French say “vive la difference” when it comes to the sexes. Direct marketers, however, are more divided on the topic of gender.Men’s Health, for example,

• MCDONALD’S CORPORATION

  David Baney and R.J. Milano haven’t had an actual boss since April, yet they’ve managed to steer McDonald’s marketing through an important turnaround

• Getting Grander

  Grand Union, Wayne, NJ, is taking advantage of its current financial health to remodel stores, test new formats, and pump up marketing. The company told

• Better Rate Than Never

  BellSouth Long Distance, Atlanta, will work with a trio of partners to enter the prepaid phonecard market early next year. The national program will feature

• SIMON BRAND VENTURES

  Karen Corsaro’s son Anthony wanted a Nike outfit for his fifth birthday. She got to the cash register with $250 worth of clothes and $70 worth of Mall