Chief Marketer Staff

• Agencies

  Survey Shows Wasted Telecom Opportunities

  In the wake of deregulation in Europe, the huge opportunities for telecommunications suppliers are being underexploited as a result of poor direct marketing

• A Lofty Trio

  U.K-based Air Miles Travel Promotions Plc. (www.airmiles.co.uk), a large loyalty company and subsidiary of British Airways, has hired U.K.-based Internet

• Agencies

  Promises to Keep

  Ten months ago, privacy advocate Evan Hendricks predicted that consumer outrage over the privacy issue would approach the fervor of the Civil Rights movement

• CDNOW

  Two years ago, Samantha Liss was wavering. She wanted to change jobs. She had her MBA, had done a year in marketing, and was working for an uninspiring

• Agencies

  Men Shop, But Women Buy Insurance Online

  Men typically shop for insurance online but it’s women who end up buying, according to a recent analysis of American consumers who have accessed the RightQuote

• Agencies

  Gender Vendors

  The French say “vive la difference” when it comes to the sexes. Direct marketers, however, are more divided on the topic of gender.Men’s Health, for example,

• Agencies

  Fidelity’s Future

  Then Stephen A. Cone joined Fidelity Investments last February as president of customer marketing in its retail group, his mission was to bring a more

• MCDONALD’S CORPORATION

  David Baney and R.J. Milano haven’t had an actual boss since April, yet they’ve managed to steer McDonald’s marketing through an important turnaround

• And in the Diet Aisle . . .

  Supermarket buyers weren’t going along with the taste test, but Dan Williams didn’t sweat it. As vp-marketing and sales for the Dairy Foods Association

• Agencies

  Reel Deals

  Sneak previews of film projects open to promo partnersTOY STORY 2 (Buena Vista Pictures) Estimated Release Date: November 1999 Starring: The voices of