Chief Marketer Staff

• Sitings

  Who knew a coffee-liqueur could be this fun? What’s cool is that the cocktail concoctions are the least exciting things here. Get tipsy in the Pleasuredome,

• In Search of Healthy Shoppers

  An apple a day will not only keep the doctor away, it might also reduce traffic to drug stores. According to ongoing retail surveys conducted by Meyers

• 1998 PROMO All Stars

  With each online purchase, the CDNow customer received an electronic “Scratch & Win” game card that showed instantly if the participant had won anything.

• Who’s News

  Premium Play Ha-Lo Industries has purchased three premium products companies that will add annualized revenues of more than $52 million to its operation.

• Kraft Serves Up Ethnic Plans

  Kraft Foods, Glenview, IL, has promoted Jill Rahman to director of ethnic marketing and external relations. She succeeds Boris Oglesby, who was recently

• Back Seat Driver

  Joni Rainbolt doesn’t just market Oldsmobile’s Silhouette Premiere. She helped design it.Rainbolt was an engineer on the team that dreamed up the family

• Agencies

  Directnewsline

  McCann-Erickson: Direct Mail Keeps Pace Direct mail expenditures were expected to increase by 7.5% during 1998, keeping pace with national advertising

• Agencies

  Fidelity’s Future

  Then Stephen A. Cone joined Fidelity Investments last February as president of customer marketing in its retail group, his mission was to bring a more

• Milk Shakes

  FUNNY HOW MILK LOOKS like a brand when it’s on the upper lips of celebrities, but still sells like a commodity in the grocery store.This is the year all

• PACKARD BELL

  Hungry for a marketing challenge?Imagine you’re Packard Bell, the Thousand Oaks, CA, seller of PCs and home electronics. For a decade you have revolutionized