Author

Chief Marketer Staff

  • DMers in India

    A 7,000-name list of members and potential members of the Direct Marketing Association, India is available. It includes current, former, named and unnamed

  • FCB Acquires CM Partners

    Chicago advertising agency Foote, Cone & Belding, a subsidiary of True North Communications Inc., has acquired CM Partners, a Rolling Meadows, IL-based

  • Fingerhut Closes On Bedford Fair

    Fingerhut Companies Inc., Minneapolis, completed the acquisition of Bedford Fair. Fingerhut is a direct response database marketing company selling a

  • Management Changes At Lands’ End

    Bradley K. Johnson, senior vice president, chief administrative and financial officer, Lands’ End Inc., Dodgeville, WI, has resigned “to pursue other

  • Despite Settlement, Cendant Still Faces Common Stock Class Action Suit

    Cendant Corp., the firm created from the merger of Parsippany, NJ-based franchiser HFS Inc. and membership package service vendor CUC International Inc.,

  • Gateway Settles With FTC

    Gateway 2000, the nation’s largest manufacturer and direct marketer of computers and related products, will pay $290,000 to resolve allegations of false

  • Reader’s Digest Declares Quarterly Dividend

    Reader’s Digest, Pleasantville, NY, declared a quarterly dividend of five cents on each share of Class A nonvoting and Class B voting common stock. The

  • Short Cuts

    The board of directors of Tempe, AZ-based computer direct marketer Insight Enterprises, Inc. has approved a three-for-two stock split of the firm’s common

  • DIRECT Listline

    Skin-Care Products Buyers This is a file of 1.5 million 12-month buyers of Garden Botanika skin-care and other personal care products. They are professional

  • Newsletter Lists The Highest Priced: Study

    Newsletters are the highest-priced list category, according to Worldata’s recently released December List Price Index, comparing December 1998 list prices