Chief Marketer Staff

• FCB Acquires CM Partners

  Chicago advertising agency Foote, Cone & Belding, a subsidiary of True North Communications Inc., has acquired CM Partners, a Rolling Meadows, IL-based

• Reader’s Digest Declares Quarterly Dividend

  Reader’s Digest, Pleasantville, NY, declared a quarterly dividend of five cents on each share of Class A nonvoting and Class B voting common stock. The

• Despite Settlement, Cendant Still Faces Common Stock Class Action Suit

  Cendant Corp., the firm created from the merger of Parsippany, NJ-based franchiser HFS Inc. and membership package service vendor CUC International Inc.,

• FTC Agenda Revealed

  Federal Communications Commission Chairman William Kennard last week unveiled an ambitious agenda for the agency over the next 12 months that includes

• Programmer’s Paradise Sees 30% Sales Hike For 1998

  Software direct marketer Programmer’s Paradise Inc., Shrewsbury, NJ, expects to report net sales for the year ending Dec. 31 exceeding $230 million, more

• infoUSA Revenue Increases

  Business and consumer marketing information provider infoUSA Inc. announced that, based on preliminary results, its Internet revenue increased 146% from

• DIRECT Listline

  Hospital Job Titles Several new job titles and functions have been added to this hospital administration database. The new selections include quality

• Small Mailer Group Blasts Industry, USPS Reform Efforts

  The direct mail industry and Congressional plans to reform the U.S. Postal Service have come under fire from the Main Street Coalition for Postal Fairness.The

• Study Gives Clues To Auto Purchase Loyalty

  Customers that have thoroughly researched their vehicle purchases may not be the most loyal automobile purchasers, according to a new study by Detroit’s

• Fund Set Up For DM Copywriter Ed McLean

  Veteran direct marketers Robert Bly, Milton Pierce, and Lee Epstein have established a fund to help legendary copywriter McLean, who has been stricken