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Chief Marketer Staff

  • Acxiom/Direct Media Manages MacDonald Inventory

    Acxiom/Direct Media, Greenwich, CT, has taken over list management of the entire list inventory of MacDonald Communications Corp.These lists, which name

  • DIRECT Listline

    Restoration Hardware This new Restoration Hardware catalog list identifies 35,000 last-six-month buyers. They are 100% direct mail sold. The catalog offers

  • Direct American Marketers Settles With States

    Pennsylvania attorney general Mike Fisher announced yesterday a $3 million multi-state bankruptcy claim settlement with Direct American Marketers Inc.,

  • Searle Moves: From Burnett To Draft?

    G.D. Searle & Co. pulled its direct marketing for Celebrex from Leo Burnett USA, Chicago, but not its general advertising. It looks like DraftWorldwide

  • Former DMA Chief Now Interim Head of Lillian Vernon

    Jonah Gitlitz, former president and CEO of the Direct Marketing Association, is leading the search for a new president of Lillian Vernon Inc. in his first

  • Short Cuts

    Hello Direct Inc., San Jose, CA, a direct marketer of telephone productivity tools, will acquire privately held PhoneZone.com, which publishes a Web buyers’

  • McHugh Reintroduces Postal-Reform Bill

    House postal subcommittee chairman Rep. John McHugh (R-NY) last week reintroduced a bill to reform the U.S. Postal Service, saying that while he expects

  • Toys “R” Us Names Kornblum Marketing Chief

    Toy giant Toys “R” Us, Paramus, NJ, has named Warren Kornblum, 46, senior vice president and chief marketing officer. Kornblum, formerly managing partner

  • Jaclyn Acquires Assets of Banner Industries

    Jaclyn Inc., West New York, NJ, which markets ladies’ handbags, apparel and related products, has acquired certain assets of a division of Banner Industries

  • Tshibangu To Join Liberty Life Insurance

    Judith Tshibangu, a 20-year direct marketing veteran, will join Liberty Life Insurance Co., Greenville, SC, on Feb. 1 as the head of its LibertyDirect