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Searle Moves: From Burnett To Draft?

Searle Moves: From Burnett To Draft?

Posted on January 12, 1999 by Chief Marketer Staff

G.D. Searle & Co. pulled its direct marketing for Celebrex from Leo Burnett USA, Chicago, but not its general advertising. It looks like DraftWorldwide will get the account. A spokesperson for Draft confirmed the possible move, adding the deal had not been finalized. Celebrex is an arthritis pain relief drug.

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