Chief Marketer Staff

• Virginia Company Launching Home-Banking DM Campaign

  A McLean, VA, outfit said yesterday that it was launching a pilot marketing campaign designed to convert home-banking users into home bill payers.Online

• Metris Offers All Employees Stock Options

  Metris Companies Inc., St. Louis Park, MN, has created a stock option price for all of its employees. Under the Ownership Bonus Program, once the options

• Short Cuts

  Harte-Hanks Response Management, Austin, TX, has named David LaGreca senior vice president of information technology. He was previously vice president

• AOL and Columbia House Enter Marketing Pact

  America Online Inc., Dulles, VA, and Columbia House Music Co., New York, have reached an agreement for online and off-line advertising and promotions,

• TeleSpectrum Worldwide Cuts Net Loss

  TeleSpectrum Worldwide Inc., King of Prussia, PA, had fourth-quarter revenue of $43 million, down 4% from 44.8 million in fourth-quarter 1997. In fourth-quarter

• USPS Tests Thinner Polybag Standard

  The U.S. Postal Service has agreed to test the machinability of a thinner, less expensive polywrap for flat direct mail pieces, catalogs and magazines.The

• Shop At Home to be Listed on NASDAQ

  Shop At Home, Inc., Nashville, TN, has been approved for listing on the NASDAQ National Market System. Shop At Home will trade on NMS beginning Wednesday,

• InfoUSA Postpones New Site, Plans to Move Employees

  InfoUSA has put plans for its yet-built Montebello, NY facility on hold, chairman and CEO Vinod Gupta told DIRECT.But the company will close its current

• DIRECT Listline

  Healthletter Canadian Subs Some 111,051 active Canadian subscribers to the Nutrition Action Healthletter are identified. The letter, published by the

• PCH Will Reimburse An Elderly Consumer

  Publishers Clearing House will reimburse an elderly consumer who unsuccessfully spent $6,000 trying to win a PCH sweepstakes.The Port Washington, NY-based