Chief Marketer Staff, Author at Chief Marketer

Sears, Kmart Roll Out Christmas Clubs to Drum Up Holiday Spending

Having gotten good results last year by marketing layaway options in its Sears and Kmart brands, Sears Holdings is adding a twist to another idea from an older retail time: the Christmas Club saving account

Agencies

Entertainment.com Names Top U.S. Travel Spots for 2009

Entertainment.com, a Web site and offline publisher that creates discount-coupon books targeted to specific cities

Agencies

Dannon Debuts Loyalty Program

Dannon, for the first time, has rolled a promotional loyalty program across all of its brands

Agencies

Safeway Customers Support Local Schools with Purchases

Safeway Inc. is running its fifth annual back-to-school program where customer purchases help support local schools

Agencies

Canadians Flock to Loyalty Programs

Canadians like loyalty programs. In fact, almost all of them do. In a recent survey, 93.6% said they belong to at least one program

Agencies

P&I Postscripts

JIFFY LUBE: has launched a rewards program that gives customers 50% off their third Jiffy Lube oil change on the same vehicle. Customers can sign up at local Jiffy Lube service centers or online

Do-Not-Call Registry Fees To Rise In October

The Federal Trade Commission will increase the cost of accessing its do-not-call registry. Effective Oct. 1, the annual fee rises to $55 per area code, or $27 per area code during the second six months of an organization

Agencies

USPS Offers Buyouts to 30,000 Employees

The U.S. Postal Service is offering up to 30,000 employees the option of retiring or resigning before the end of the fiscal year Sept. 30

Agencies

Back-End Cuts Boost Casual Male’s Profits

Casual Male Retail Group Inc. generated net income of $3.6 million during its second quarter, up from $1.9 million during second quarter 2008. More, along with the Bean-Counter’s Take, follows.

Agencies

Ad Mail Spending, Volume Falls: USPS Study

Advertising mail spending fell 1% to $59.7 billion in 2008 from $60.2 billion the year before, but still accounted for 22% of all advertising spending and ranked only below television.