Chief Marketer Staff

• 21

  The total list for 21 Wins is made up of 64,381 gamblers who have the resources to justify their interest. This Rich List Co. offering is new to the market.Cost:

• Dun & Bradstreet Debuts Market Spectrum

  Dun & Bradstreet debuts today its Web-enabled version of its flagship database marketing product, D&B Market Spectrum. The new product enables companies

• Agencies

  THE CLIENT SIDE: Mailers weigh in on issues in DIRECT’s annual List Roundtable

  WE’VE HEARD FROM managers. We’ve heard from brokers. This year, DIRECT decided to invite an even more intriguing group to its annual List Roundtable:

• LICENSING SHOW 2000: Character Studies

  OK, so you probably won’t be scoring that deal with Warner Bros. for Harry Potter toothpaste. (Actually, Johnson & Johnson already beat you to it.)Never

• Silence Can Still Be Golden

  Is it just me, or do recent marketing books (The Cluetrain Manifesto, Permission Marketing) over-stress the development of customer relationships and

• A Wider Sphere of Influence: DraftWorldwide adds to KBA with Sloan Group buy.

  DraftWorldwide, Chicago, found a little more style for its KBA Marketing unit this summer by acquiring The Sloan Group, a seven-year-old shop specializing

• Barnesandnoble.com 2Q Sales Up 77%

  Barnes & Noble.com, New York, reported that sales for the second quarter of fiscal 2000 ended June 30, were $67.4 million, up 77 percent from $38.2 million

• Shopping at the Crossroads

  While loyalty cards have reached critical mass, giving packaged goods marketers a long-awaited platform for highly targeted, national campaigns pegged

• Internet Firm Sues ISPs and MAPS

  Internet market research firm Harris Interactive filed a lawsuit yesterday against a number of prominent Interenet Service Providers that had blocked

• Agencies

  Pleasantville, NY: Pop. 30 Million

  THE ABILITY to create prospect models from The Reader’s Digest Association Inc.’s file has opened the list up to a new set of direct marketers that now