Chief Marketer Staff

• Agencies

  Frederick’s Files: Lingerie cataloger enters Chapter 11

  INTIMATE APPAREL retailer Frederick’s of Hollywood, citing a combination of debt incurred from a leveraged buyout and several “costly strategic mistakes

• Agencies

  Pascale Resigns From Columbia House

  Linda Pascale, director of list planning and acquisition at Columbia House in New York, resigned her position last month. A replacement has yet to be

• Agencies

  Catalog Sales to Top $100B

  CATALOG SALES are expected to reach $104.3 billion this year and are forecast to jump to $142.9 billion in 2005 at a compound annual growth rate of 6.5%,

• Agencies

  Summer Fun

  NEED A BREAK from this year’s boring presidential race? You might want to attend a couple of DM events where you can at least believe what you hear.The

• Agencies

  FTC and Toysmart Negotiate Over Sale of Customer Data

  Complaint alleges the online retailer misrepresented its privacy policyThe Federal Trade Commission and Toysmart.com LLC were in settlement negotiations

• Dun & Bradstreet Debuts Market Spectrum

  Dun & Bradstreet debuts today its Web-enabled version of its flagship database marketing product, D&B Market Spectrum. The new product enables companies

• Whither Kraft?

  Analysts speculate that Kraft’s planned public offering presages an eventual spin-off of Philip Morris’s food business. But chairman Geoffrey Bible denies

• Loyal Nation

  The topics changed from session to session, but the theme at this year’s Supermarket College conference was consistent: Loyalty marketing should be implemented

• Consumers Union, Active Research Partner

  Consumers Union, which publishes Consumer Reports and Consumer Reports Online, and Active Research, an online market research company, have agreed to

• Marketing Drive Gets a Wheel Man

  Marketing Drive Worldwide added event marketing to its repertoire in June with the acquisition of Event Management & Promotions, a Santa Monica-based