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Chief Marketer Staff

  • New VP Operations At Millard

    The Millard Group Inc., Peterborough, NH, hired Gordon Cawthray as vice president of Connecticut operations. He had been vice president of Grey Direct’s

  • Short Cuts

    AT&T has launched a new toll-free exchange — its fourth since introducing 800 numbers in 1967 — in an effort to meet exploding demand. The Federal Communications

  • POP Magazine

    Point of Purchase Magazine serves the $12 billion POP industry. This new Statlistics list offers 18,940 POP professionals who subscribe to the controlled

  • No Gas For GUS

    Great Universal Stores Plc plans to close the 50 branches of General Guarantee Finance over the next three years because GUS has not received any acceptable

  • Live From Las Vegas: Web Users Offer Input on Web Marketing

    Web users are willing to provide certain types of personal information in exchange for more personalized interaction online. according to a survey of

  • Fashion Buyers

    Reach 97,189 active buyers of fashion apparel and accessories with Walter Karl’s new list, Fashion Buyers. Individuals are mostly female, 30 to 55, who

  • CatalogCity, Altura Create Altura International

    CatalogCity.com and Altura Software have formed Altura International, which combines CatalogCity’s merchant content with Altura’s operating system. The

  • Live From Las Vegas: MediaOne Scores with its CRM Upgrade

    It all started when the cable programming marketer, which was acquired by AT&T in June, realized that it had to better manage its 200 million customer

  • NetCreations Files Two Trademark Suits

    Opt-in e-mail marketing services provider NetCreations Inc. is in settlement talks with an e-mail direct marketing company it filed a trademark infringement

  • Tightening Up: CoActive tries more unified front after down year.

    After a lackluster year for gross sales and profits, CoActive Marketing Group is putting into place an integration plan first announced last fall (January