Chief Marketer Staff
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Pet Masterfile
The Torstar Pet Masterfile is available for the first time. List Services Corp. offers 203,928 12-month pet newsletter subscribers, 100% direct mail generated.Cost:
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AOL Restores Service to Harris; Harris Loses Round to Get Off RBL
Harris Interactive has dropped its charges against America Online Inc. after the Internet Service Provider restored Harris’ communications capabilities.
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Cancer Patient’s Personal Data Stolen; Fraudulently Used
Personal information, including Social Security numbers, has been stolen from the non-medical records of cancer patients of the Dana-Farber Cancer Institute
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Tiffany’s Brings Wedding Gift Registry Online
Tiffany & Co., New York, has launched an online wedding gift registry through WeddingChannel.com (http://www.weddingchannel.com) as well as its own Web
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Navigation Service for Handheld Devices Launches Targeted Dollars-Off Ads
Vindigo Inc., the New York-based company that develops and markets city-navigation information for handheld devices, is now targeting ads with discount
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Pretty Homes
Pretty Walls Pretty Homes is a new list from The Rich List Co. that features 132,291 people who are as dedicated to the comfort and beauty of their homes
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Amazon.Com Acquires New Internet Domain Names
Amazon.com, the Seattle-based online retailer, has secured seven new Internet domain names, potentially indicating either new avenues of business or increased
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DoubleClick and AltaVista Restructure Agreement
Palo Alto, CA-based AltaVista has restructured its advertising agreement with online advertising company DoubleClick Inc., New York.The contract, which
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Massachusetts Lawmakers Pass Genetic Privacy Legislation
Sweeping legislation designed to protect the genetic privacy of Massachusetts residents won unanimous approval last Friday in the state Senate, four days
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Lotus Direct Files for Chapter 7 Bankruptcy
Lotus Direct Inc., a subsidiary of Jordan Industries, Inc., has filed for Chapter 7 protection in the United States Bankruptcy Court, according to reports.