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Chief Marketer Staff

  • Email

    Stupid ESP Watch Part II: Great Points

    Matt Blumberg, CEO and chairman of e-mail deliverability firm Return Path, was kind enough in a blog post last week to give praise and link to a piece that appeared here criticizing e-mail service providers who claim to have high e-mail delivery rates.

  • Email

    Half of E-mail Marketers Segment by Clicks: Forrester

    The good news is 51% of e-mail marketers in a recent survey by Forrester Research said they use click-through data as a segmentation attribute.

    The bad news is 51% of e-mail marketers in a recent survey by Forrester Research said they use click-through data as a segmentation attribute.

  • Email

    Three Evil Words

    Pssst. Wanna know how to spot an e-mail list pitch that

  • Dannon to Pay Yogurt Buyers $35 Million in Settlement

    The Dannon Co. settled a class action lawsuit Friday over false advertising claims for its Activia and DanActive products

  • Pink Produce Promo Returns for Cancer Awareness Month

    Next month, for the fourth consecutive year, a large swath of the country’s produce brands will launch a campaign to drum up charitable support for local affiliates of the Susan G. Komen for the Cure cancer-awareness effort with cause marketing

  • Agencies

    House Party Hires Former Jupiter Exec as VP Analytics

    Experiential marketing company House Party has hired digital marketing expert Peter Storck as senior vice president of community and analytics, a new post

  • News Briefs

    STARZ ENTERTAINMENT: has promoted Kelly Bumann to the newly created position of senior vice president, consumer marketing. Bumann previously worked as vice president

  • A Dozen Applications for Social Media

    Many marketers employ a wide range of effective approaches while, despite the super-sized growth, others have not yet leveraged social media. Consider these 12 ways companies leverage social media to build relationships and drive sales:

  • WOM Company Zuberance Names Goulden VP of Product

    Zuberance, a word of mouth marketing company, has appointed consumer Internet veteran Dave Goulden as VP of product.

  • ValueClick Debuts Mom-Focused Online Ad Network

    ValueClick, Inc. has launched Moms Media, a vertical online advertising network with a potential reach of 17.6 million unique visitors per month.