Chief Marketer Staff

• Lyris Special Report: It Matters What They Think: Reputation and Other Factors That Influence E-mail Deliverability

  A message from Chief Marketer.     It Matters What They Think: Reputation and Other Factors That Influence E-mail Deliverability eSpecial Report   Download the full eSpecial Report It Matters What They Think     Executive …

• Lori Swett Joins Macromark’s Online Acquisition Operations

  Macromark, Inc. has hired Lori Swett, an online acquisition strategist.

• Agencies

  Gardens Alive Acquires Thompson And Morgan Seedsmen

  Gardens Alive, Inc. has purchased the inventory and rights to Thompson & Morgan Seedsmen, Inc.

• DMA, Board Member Square Off In Proxy Fight

  After a dissident member of the Direct Marketing Association

• Agencies

  Commission Approves First Class Mail Sale

  The Postal Regulatory Commission has approved the U.S. Postal Service

• Agencies

  Tween Brands Taken Off NYSE Watch List

  Tween Brands, Inc., the apparel direct marketer and retailer, said Thursday it received notification from the New York Stock Exchange that it is now back in compliance with its listing standards and will be removed from its watch list.

• Nielsen and Facebook Partner to Measure Effects of Facebook Ads

  The Nielsen Co. and Facebook have formed a multi-year alliance to help marketers around the world better use the Internet to develop and market new products

• Canada to Hand Over Alleged Phone Scammer

  The Canadian Supreme Court has paved the way to hand over to U.S. authorities a man who allegedly committed fraud against senior citizens through an unlawful lottery, according to CanWest New Service. Click for more
  http://www.kelowna.com/2009/09/24/supreme-court-orders-extradition-of-accused-vancouver-fraudster/

• Lyris Losses Widen in Quarter

  Lyris Inc., an online marketing services company, posted net loss of $17.2 million for the fourth quarter, compared to a net loss of $2 million in the prior year.

• Venere.com Names Hoffman Managing Director

  Venere.com, the European online hotel reservations company, has named Arthur Hoffman managing director.