Chief Marketer Staff

• Lyn Rundell To Lead Rauxa Direct’s San Francisco Office

  Rauxa Direct, a direct marketing agency headquartered in Orange County, CA, has named Lyn Rundell to head the agency’s San Francisco location as managing director.

• Catalog, Magazine, Ad Spending Drops Damp NewPage’s Fortunes

  Coated paper supplier NewPage Corp. generated third-quarter 2009 net sales of $791 million, compared to $1.13 billion in the third quarter of 2008. The company

• Acxiom Denies Being Suitor For InfoGroup

  “Acxiom has not made a bid for infoGroup,” Scott Maple an Acxiom spokesman, told Direct Newsline.

• Email

  Premiere Global Sells E-mail Business

  Marketing software-as-a-service firm Mansell Group announced last week it has acquired the e-mail marketing business of Premiere Global Services. Both companies are headquartered in Atlanta. Terms of the deal were not disclosed. The email applications …

• Email

  Email Data Source Launches Twitter Tool

  Email Data Source, a company that sells intelligence on the e-mail activities of thousands of companies and brands, recently launched a service that it claims enables marketers to measure the effectiveness of their Twitter messages.

• Email

  Financial Services, Telecomms Tops in Engagement: Pivotal Veracity

  Financial services and telecommunications firms were best at engaging their customers with e-mail in the first three quarters of 2009 while retail, travel and hospitality marketers fared worst, according to a just-released study by e-mail consultancy Pivotal Veracity.

• Email

  New EmailAppenders-Related Firm Surfaces

  Yet another e-mail list-sales firm has surfaced that appears to be related to the same India-based outfit that operated EmailAppenders, a company that has been accused by multiple marketers of ripping them off.

  This new firm is going by the name Optin Consulting.

• News Brief

  PAPA JOHN’S: and NINTENDO are running a sweepstakes through Nov. 29 for a chance to win one of 300 Wii Sports Resort prize packages, which include a Wii system, Wii Sports Resort video game, Wii Remote controller, Nunchuk controller and Wii MotionPlus …

• New Sweeps Rules in Puerto Rico

  Puerto Rico revised its Sweepstakes and Games of Chance Regulation removing legal barriers that previously forced advertisers to void sales promotions in the territory

• Online Brand Experiences Count: Razorfish

  Users who engage with brands in digital experiences of almost any kind are more likely than not to turn into actual customers of those brands, according to new research from digital agency Razorfish