Chief Marketer Staff
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GMR Hires VP Business Development
GMR Marketing has hired Jimmy Bruns as vice-president for business development, a new post
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News Briefs
THE MOORINGS: international yacht charter company, has launched the “Treasure Hunt” sweepstakes with a chance to win monthly prizes and the grand prize
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LBi Names Frank Pedersen COO
LBi, a digital marketing and technology agency, has named Frank Pedersen its U.S. chief operating officer
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Donnelley Marketing Hires One, Promotes Two
Donnelley Marketing has hired Eric Raymond to serve as its VP of sales and marketing. Separately, Jean Moseley has been promoted to VP of solution delivery and Cece Hawkins has been promoted to VP of business development.
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Hachette Filipacchi Engages Equifax Database Services
Hachette Filipacchi Media has inked a multi-year deal with Equifax Database Services. Under the terms of the agreement, Equifax will support the magazine publisher’s direct marketing efforts and its list rental business.
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Net Income Up In CDC Software’s Third Quarter
CDC Software Corp. generated $48.6 million during its third quarter, down from $60.5 million in third-quarter 2008.
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Making the Most of B-to-B Lists
Business-to-business multichannel marketers all face the same challenge today: how to maintain or grow our active customer databases despite the increased cost of prospecting and the declining sizes of the lists we traditionally use for prospecting. Often, B-to-B list owners do not even rent their lists and certainly will not rent their e-mail lists. A recent trend report by Abacus revealed B-to-B house files dropped 9% in size from 2007 to 2008.
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Social
FTC Blogger Guides Create More Heat than Light
The Federal Trade Commission has revamped its guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorse¬ments and word of mouth promotion.
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