Chief Marketer Staff

• Agencies

  Trigger Happy

  When planning a lead generation campaign with an event-based or behavioral trigger component, be sure to take the time to ask the following: What information

• Agencies

  Be Everywhere

  Direct mail isn’t cheese, so there’s no reason it should stand alone Try emulating Martha Stewart’s strategy of brand omnipresence. The domestic diva’s

• STARBUCKS SKINNIES REWARDS CHOICES

  Almost exactly a year ago, I blogged that I didn’t think Starbucks’ then-new Gold loyalty program offered enough in the way of benefits beyond the basic

• Down the Track: What to Watch for on the 2010 Express

  See that light in the distance, getting closer at a breakneck pace? 2010 is almost in the station. Here are a few issues to consider, and companies and

• Agencies

  Q&A:Visa Aims for Gold

  Visa has long focused on sports sponsorships as a part of its marketing playbook. Its core roster of partnerships includes a new extension of its long-time

• Rattled Chains of Command

  Most companies don’t have a handle on their marketing supply chain, and that’s a costly mistake, according to a new study from the CMO Council. No one

• WANTED: A BETTER PLAYBOOK

  I love professional American football (Packer, Chief and Steeler fan) and rugby seems like a sport I could really get into. Mind you, I know virtually

• Chieftains: What User Generated Content Campaigns Have Impressed You Recently?

  QUESTION: WHAT USER-GENERATED CONTENT CAMPAIGNS HAVE IMPRESSED YOU RECENTLY? IN GENERAL, DO YOU THINK ASKING FOR USER CONTENT BUILDS A BOND WITH CONSUMERS,

• Seeds to Sow

  Marketers wondering how to implement green practices in communications and operations have a number of easy yet effective tactics at their disposal. Replace

• Grocery Shelf Trends

  Consumer trend watcher Mintel foresees a handful of trends in the marketing of packaged goods in the coming year