Chief Marketer Staff

• Straight Talk for E-mailers

  AS WE NAVIGATE THE TURN FROM 2009 into a new and hopefully better year, here’s a little marketing advice from me and everyone like me: Stop trying to

• Agencies

  E-mail Tops in ROI

  Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009, according to the Direct Marketing Association’s recently released Power

• Agencies

  The Road Ahead

  More ways for players to participate such as designing a character or syncing up a player’s voice to a character are being built into games. The goal

• Agencies

  Don’t Be Shy: Ask Where Data Came From

  Ask the origin of any data a broker is trying to sell you

• The High Notes of 09: The CMmy Awards Honor the Best of the Year

  Forget about the Oscars or the Emmys. Here’s the CMmys our editors’ takes on what from 2009 marketers should emulate, celebrate or have a big old heapin’

• Friends With Benefits: Dialoging With Customers In Social Media

  Brand manageers speak of “Dialoging” with customers in social media, but they shouldn’t neglect the benefits of buying shopper love

• Agencies

  Street Smarts

  To promote the release of Tim McGraw’s latest album Southern Voice, a two-part teaser street-stenciling campaign was produced and executed in October

• Agencies

  The State of Events

  Despite slower growth, event marketing and sponsorships was the largest branded entertainment category in 2009, growing $3.6% to $22.01 billion, up from $21.25 billion in 2008, when growth was 10.8%

• Crowd Pleasers: Threadless Gives People What They Want

  The headquarters of Threadless.com look like the collision of a dot-com startup and the Little Rascals’ clubhouse. The main room of the offices on Chicago’s

• Agencies

  Meet the New Consumer

  In an age of austerity, celebrate the new value shopper Brands that will succeed are true to their core, assure potential buyers, and share positive and