Chief Marketer Staff

• Consumers Test EA Sports Fitness Software in Pop-Up Shops

  EA Inc. has opened up two pop-up shops in major cities to promote its new EA Sports Active Personal Trainer and More Workouts for the Nintendo Wii console

• 50 Companies Making Best Use of Facebook

  Coca-Cola landed the top spot in the first annual ranking of the top 50 companies making the best use of Facebook by Slate’s The Big Money.com

• News Briefs

  AMERICAN EAGLE OUTFITTERS: and the NIRSA Services Corp., in partnership with NIRSA/Hyperlife College Marketing, have signed a four-year sponsorship

• STARBUCKS SKINNIES REWARDS CHOICES

  Almost exactly a year ago, I blogged that I didn’t think Starbucks’ then-new Gold loyalty program offered enough in the way of benefits beyond the basic

• Down the Track: What to Watch for on the 2010 Express

  See that light in the distance, getting closer at a breakneck pace? 2010 is almost in the station. Here are a few issues to consider, and companies and

• Agencies

  Q&A:Visa Aims for Gold

  Visa has long focused on sports sponsorships as a part of its marketing playbook. Its core roster of partnerships includes a new extension of its long-time

• Rattled Chains of Command

  Most companies don’t have a handle on their marketing supply chain, and that’s a costly mistake, according to a new study from the CMO Council. No one

• WANTED: A BETTER PLAYBOOK

  I love professional American football (Packer, Chief and Steeler fan) and rugby seems like a sport I could really get into. Mind you, I know virtually

• Chieftains: What User Generated Content Campaigns Have Impressed You Recently?

  QUESTION: WHAT USER-GENERATED CONTENT CAMPAIGNS HAVE IMPRESSED YOU RECENTLY? IN GENERAL, DO YOU THINK ASKING FOR USER CONTENT BUILDS A BOND WITH CONSUMERS,

• Seeds to Sow

  Marketers wondering how to implement green practices in communications and operations have a number of easy yet effective tactics at their disposal. Replace