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Chief Marketer Staff

  • Consumers Test EA Sports Fitness Software in Pop-Up Shops

    EA Inc. has opened up two pop-up shops in major cities to promote its new EA Sports Active Personal Trainer and More Workouts for the Nintendo Wii console

  • 50 Companies Making Best Use of Facebook

    Coca-Cola landed the top spot in the first annual ranking of the top 50 companies making the best use of Facebook by Slate’s The Big Money.com

  • News Briefs

    AMERICAN EAGLE OUTFITTERS: and the NIRSA Services Corp., in partnership with NIRSA/Hyperlife College Marketing, have signed a four-year sponsorship

  • STARBUCKS SKINNIES REWARDS CHOICES

    Almost exactly a year ago, I blogged that I didn’t think Starbucks’ then-new Gold loyalty program offered enough in the way of benefits beyond the basic

  • Down the Track: What to Watch for on the 2010 Express

    See that light in the distance, getting closer at a breakneck pace? 2010 is almost in the station. Here are a few issues to consider, and companies and

  • Agencies

    Q&A:Visa Aims for Gold

    Visa has long focused on sports sponsorships as a part of its marketing playbook. Its core roster of partnerships includes a new extension of its long-time

  • Rattled Chains of Command

    Most companies don’t have a handle on their marketing supply chain, and that’s a costly mistake, according to a new study from the CMO Council. No one

  • WANTED: A BETTER PLAYBOOK

    I love professional American football (Packer, Chief and Steeler fan) and rugby seems like a sport I could really get into. Mind you, I know virtually

  • BOY, DOES THAT DMA SWING!

    On the first full day of sessions at DMA09, I arrived at the San Diego Convention Center and walked toward Hall F for the keynote. There was a huge crowd

  • Agencies

    Vetting Online Voices for Your Brand

    Public relations firm Edelman helped Kraft select the bloggers for the Velveeta promotion by using a metric system and other criteria to determine which bloggers would have the best influence. Some tips, per Edelman senior vice president of consumer brands Danielle Wiley