Chief Marketer Staff, Author at Chief Marketer

Spending up by a Nose

Games and sweepstakes spending increased just a smidge to $1.870 billion in 2009, from $1.868 billion in 2008, according to the VSS Communications Industry

Agencies

Now in Vogue

It’s official: It is now cool to clip coupons. Coupon redemption declined steadily between 1999 and 2006, when the number of coupons people turned in

Direct Pressures

Rising paper costs, rising postal costs, the plunging fortunes of financial services providers and the possible elimination of Saturday mail deliveries

Agencies

Slipping and Sliding

The stormy economy has put a hurtin’ on promotional products sales. The third quarter of 2009 saw promotional products sales drop 10.9%

Agencies

Shopping Trip

Spending on P-O-P, the largest consumer promotions category, increased 2.2% to $20.79 billion in 2008, as in-store media with its ability to reach a captive

THE YEAR AHEAD

FINANCIAL SERVICES: Credit and debit issuers will continue to reflect on how to evolve their loyalty program value propositions in a challenging regulatory

Agencies

Steady Growth

Spending on product sampling had been growing steadily since 2003. However, the growth pace slowed significantly in 2008, rising to $2.20 billion and

Agencies

If you wonder why branded entertainment is on the rise just think about your own viewing habits. Chances are you’re spending less time watching broadcast TV and more time with niche cable channels or Internet TV

Agencies

Why People Clip Coupons

Some 37.4% of consumers said they are clipping more coupons than last year because they need to stretch their budgets

Agencies

Cyber Monday Sales Could Set A Record $900 Million

Consumers already worried about their jobs shifted online shopping sprees yesterday from midday to early morning and evening hours for fear of getting caught surfing for digital picture frames or iPods during business hours