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Chief Marketer Staff

  • Agencies

    Loyalty Effort Boosts Hotel Stays

    Executive Hotels & Resorts increased overnight stays by 25% with a post-Sept. 11 promotion, and bookings have grown another 10% during the first quarter

  • Agencies

    Software by Softheads

    WANT YOUR CUSTOMERS MANAGED? Probably the same CRM experts who managed Plymouth and Oldsmobile out of the market are available. A few Enron alumni are

  • Agencies

    Mailings Push New School Health Site

    School Health Corp., a cataloger serving school nurses and athletic trainers, is mailing its top 100 accounts to convince them to make greater use of

  • Short Cuts

    Retailer Designs Inc. has completed its $170 million purchase of Casual Male Corp. The purchase was approved on May by the U.S. Bankruptcy Court for the

  • Yesmail Launches BtoB E-Mail Database

    Online marketing services company Yesmail, Inc. has launched Yesmail’s B2B Network, an email list of more than eight million opt-in business contacts.

  • WARNER BROS. BACKS ‘POTTER’ VIDEO WITH GLOBAL GAME

    Warner Home Video, Burbank, CA, is hyping the May 29 home-video release of “Harry Potter and the Sorcerer’s Stone” with an online game dubbed Owl Prowl,

  • Agencies

    List Veteran Chris Page Dies at 63

    List industry veteran Chris Page died April 15 of complications from open heart surgery. He was 63. Page was a senior account executive in list management

  • Agencies

    You’re the CEO of Me Inc.

    DO YOU SEE others getting ahead and feel like you’re just standing still? If so, don’t blame management or your parents and teachers. The truth is that

  • GOP Photo Fundraiser Raises Cash and Eyebrows

    A Republican fundraising letter offering pictures of President Bush taken on Sept. 11 has drawn both ire and contributions.

  • Agencies

    Blasts From the Past

    CLASSMATES.COM is hoping new features such as a workplace directory will help boost its paid membership. The site currently has more than 28 million members,