Chief Marketer Staff
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Agencies
Domain Game
SHOPPERS ATTEMPTING to log on to popular catalog Web sites may be in for a rude surprise when they type in the wrong URL: unwanted offerings from cybersquatters.
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Agencies
Technology Review Beats Control by 33%
Technology Review magazine beat its control package by 33% in a $900,000 campaign for new subscribers. The new control will be the centerpiece of a June
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Agencies
direct listline
New Lists Real Simple A list of catalog buyers who subscribe to Real Simple magazine. Real Simple features articles on managing money and organizing living
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AMERICA ONLINE UNCORKS BIGGEST ‘CELEBRITY’ YET
America Online today launches its third Celebrity You’ve Got Mail promotion, this time with more cars in the prize pool, more partners adding support,
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Agencies
Gupta, InfoUSA Refile Slander Case
THE COURTS will have another chance to determine whether a letter sent to the Indiana GOP defamed InfoUSA and its CEO Vin Gupta. In February, a federal
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Agencies
List Veteran Chris Page Dies at 63
List industry veteran Chris Page died April 15 of complications from open heart surgery. He was 63. Page was a senior account executive in list management
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Experian Debuts Marketing Channel Interaction Analysis Product
Marketers looking to understand how multiple customer touches ultimately result in a sale will have a new tool at their disposal. Channel Match, a newly
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Acxiom Posts Net Loss for Fiscal 2002
Acxiom Corp. reported a $32 million net loss for fiscal 2002, and a $143 million revenue downturn. But the loss appears due mostly to computer and equipment
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Agencies
You’re the CEO of Me Inc.
DO YOU SEE others getting ahead and feel like you’re just standing still? If so, don’t blame management or your parents and teachers. The truth is that
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Agencies
Goosecross Cellars Changes Channels
A DROPOFF IN RESTAURANT BUSINESS after Sept. 11 forced micro-winery Goosecross Cellars to pump up its mail efforts. But what began as a program to move