Marketers looking to understand how multiple customer touches ultimately result in a sale will have a new tool at their disposal. Channel Match, a newly launched product from Experian Marketing Solutions, offers DMers the ability to link Internet purchases with catalog mailings, as well as other communications such as telemarketing calls or e-mail.
By combining all outreach attempts, Channel Match generate reports indicating the last time a consumer received a catalog before making an online purchase, whether an e-mail solicitation spurred additional sales.
“[Marketers] are trying to understand the relationships; it
Network
