Author

Chief Marketer Staff

  • Letters to the Editor

    Re: Loose Cannon: The Con of .Pro (with Angry Dan Update), DIRECT Newsline, May 20, 2002 Man, I wish Fifth Third Bank served my neighborhood. Any corporate

  • e-Dialog Partners With TMX

    E-mail marketing company e-Dialog has made a strategic agreement with rich-media shop TMX. Clients of e-Dialog, Lexington, MA, will have access to TV-quality

  • Worldata/WebConnnect Releases MVP.com Female Buyers

    This new file identifies women who shop online at MVP.com, the official store of CBS.sportsline.com. Some 271,000 postal records and 273,000 e-mail addresses

  • A-B READIES LOW-CARB MICHELOB

    St. Louis-based Anheuser-Busch will introduce a low-carbohydrate Michelob in September, backed by a national marketing campaign. Michelob Ultra is currently

  • USA Technologies Acquires Stitch Networks

    USA Technologies has acquired competitor Stitch Networks for an undisclosed sum. The developer of systems for conducting business through mobile communications

  • DR PEPPER SEES RED

    Dr Pepper/Seven Up, Plano, TX, this summer will launch the first flavor extension for its 117-year-old flagship Dr Pepper. Red Fusion hits stores mid-July

  • Juniper to Acquire Unisphere

    Juniper Networks Inc. will acquire the Unisphere Networks Inc. for about $740 million in cash and stock. The deal is slated to close in the third quarter.

  • Orbitz to File for an IPO

    Travel site Orbitz has filed with government regulators to offer $125 million of its stock for sale, according to published reports. The company had a

  • Letters to the Editor

    RE: “Sears and Lands’ End to Focus on Growth” (DIRECT Newsline, May 14) I think the Lands’ End-Sears merger spells the end for Lands’ End.

  • New Products and Services

    Lists Online: integrates online list research with ordering