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Chief Marketer Staff

  • MKTG Services Tightens Operations

    MKTG Services Inc. continues to employ cost cutting measures and efficiencies as it winds down the completion of the integration of acquisitions to bring the firm in line with a troubled economy.

  • DMA Creating EU VAT Task Force

    The Direct Marketing Association is creating an industry task force to identify legal and practical issues surrounding the European Union’s new requirement for non-EU firms to collect value added tax (VAT) from EU consumers for goods and services they digitally download.

  • Mail Stream: A Report on Incoming Direct Mail

    Easton Press Since the events of Sept. 11, countless American-themed products have made their way to the marketplace. While sentiments such as patriotism

  • Former Fingerhut Owner to Buy Pieces of Fingerhut

    Ted Deikel, the former owner of Fingerhut Cos., and a partner plan to buy parts of the catalog retailer from Federated Department Stores Inc.

  • Abercrombie’s Children’s Thongs No Longer in Some Stores

    Children’s thong underwear has begun disappearing from some Abercrombie & Fitch stores in the Milwaukee area, and more stores are likely to follow suit.

  • Short Cuts

    ValueClick Inc., a provider of interactive and traditional marketing services, has completed the acquisition of Be Free Inc., a provider of affiliate

  • Equity Marketing to Acquire Upshot from HA-LO

    Equity Marketing Inc. will acquire the principal assets of Upshot, a direct and promotional marketing agency, from HA-LO, pending approval of the U.S. Bankruptcy Court in Chicago.

  • ClickAction and Engage in Danger of Delisting

    Both ClickAction Inc. and Engage Inc. have been notified by Nasdaq that they did not meet requirements for continued listing on the National Market System and are subject to delisting.

  • DIRECT Listline

    Industrial Masterfile Lake Group Media Inc. is offering this file of 79,045 active recipients of seven engineering magazines. Selections: Employee size,

  • Yankelovich Launches Attitudinal-Based Messaging Program

    Yankelovich Inc. has launched MindBase Scribe, an offering that ties direct marketing messages to Yankelovich’s Monitor MindBase lifestyle and attitudinal profiling system.