Yankelovich Inc. has launched MindBase Scribe, an offering that ties direct marketing messages to Yankelovich’s Monitor MindBase lifestyle and attitudinal profiling system.
MindBase Scribe provides messaging guidance for structural elements of a direct mail package, call center script or e-mail copy that reflect the attitude segments of a marketer’s target audience.
“Marketers today know more about their customers than ever before,” Craig Wood, president of Monitor MindBase, said in a statement. “What’s needed now are actionable tools that directly apply the consumer knowledge at our disposal to the specific decisions needed to produce a marketplace success.”
Yankelovich is headquartered in Chapel Hill, NC.
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