Chief Marketer Staff

• EQUITY MARKETING BUYS UPSHOT

  Equity Marketing gave a lift to its promotion capabilities last week by signing a deal to acquire Upshot from bankrupt Ha-Lo Industries. The deal gives

• NetCreations Debuts 13.6 Million-Record E-mail File

  NetCreations is introducing a 13.6 million-record international master file of e-mail addresses. The list was culled from other NetCreations’ files. These

• Jupiter Media Metrix Puts Two Units on Block

  Two units of financially ailing Jupiter Media Metrix are up for sale, and the New York firm hopes to find a buyer in the next two months. Divisions on

• VoIP Comes into its Own: Study

  A survey of voice over Internet protocol (VoIP) use found that companies have begun to realize the benefits of this channel, and that both the costs and functionality of the technology are in line with their needs.

• Loose Cannon: Right Time, Right Price, Wrong Prospect

  Apologies in advance to all fans of singer Meat Loaf: Sometimes two out of three doesn

• DIRECT Listline

  Keystone Learning Systems MetaResponse Group has been named manager of the Keystone Learning Systems list. The 125,000 people listed on this file have

• European Parliament Urged To Keep Internet Use Data Private

  A coalition of international privacy groups is urging the European Parliament to reject a proposal that would allow the law enforcement agencies of its member nations to monitor the Internet and retain the communications and personal information of its users.

• European DMers Spent $43 Billion Euros in 2000: FEDMA

  The report is a bit out of date, given that the dot-com implosion occurred in mid-year. But the Federation of European Direct Marketing (FEDMA) reported

• Williams-Sonoma Net Earnings Skyrocket

  Williams-Sonoma Inc. reported net earnings of $15.4 million for the first quarter ended May 5, a jump over $500,000 for the same period in 2001.

• Abercrombie’s Children’s Thongs No Longer in Some Stores

  Children’s thong underwear has begun disappearing from some Abercrombie & Fitch stores in the Milwaukee area, and more stores are likely to follow suit.